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Revenue Performance & Commercial Strategy Leader | Data-Driven Monetization & Growth
🔹 Revenue Performance & Commercial Strategy Leader | GTM Enablement | Pricing | Monetization A commercial and revenue strategy leader with over a decade of experience driving pricing transformation, revenue optimization, and go-to-market performance across Marketplace, Automotive, Ecommerce, and Enterprise sectors in Canada, the GCC, and Europe. I specialize in building scalable monetization systems, commercial analytics frameworks, and pricing models that directly improve profitability and business growth. Known for partnering with CEOs, CFOs, GMs, and cross-functional teams to bridge strategy and execution through data-backed decision systems and performance intelligence. 🏆 Achievements ▪ Delivered 150%+ revenue growth through pricing architecture and GTM acceleration ▪ Improved profitability by 12–24% through margin optimization and monetization redesign ▪ Achieved 47% increase in pricing efficiency using automation and AI-based pricing engines ▪ Reduced aged inventory by 37% through dynamic pricing and revenue velocity triggers ▪ Built executive revenue dashboards (Power BI) used for real-time strategic decisions ▪ Led GTM enablement across 9+ business units, enhancing commercial execution and seller productivity ▪ Automated C-suite reporting, cutting prep time by 95% ▪ Generated USD 100M+ in business savings via supply chain and performance optimization ▪ Spearheaded investment evaluations for USD 500M+ projects, including USD 1B+ energy initiatives 📍 Canadian Citizen | TN Visa Eligible (U.S.) | Global Hybrid Experience 📈 Core Skills ▪ Revenue Strategy & Monetization ▪ Pricing Optimization & Value Architecture ▪ GTM Enablement & Commercial Execution ▪ Business Performance & Unit Economics ▪ Executive Stakeholder Management ▪ Forecasting, Segmentation & Market Research ▪ Strategic Roadmapping & P&L Impact ▪ Compe
Coventry University
Master of Science (MSc), Finance
January 1, 2014 – January 1, 2015
University of London
BSc. (Hons), Economics and Finance
January 1, 2011 – January 1, 2014
Roots College International
GCE A Level
January 1, 2009 – January 1, 2011
dubizzle
Pricing and Performance Analytics
November 1, 2024 – December 1, 2025
Dubai, United Arab Emirates · On-site
Al-Futtaim Automotive
Manager Pricing (B2C Lead - Aftersales)
March 1, 2024 – October 1, 2024
On-site
Monark
Manager, Product Analytics (Pricing)
March 1, 2022 – February 1, 2024
Greater Vancouver, British Columbia, Canada
Monark
Product Pricing Specialist
September 1, 2020 – March 1, 2022
Greater Vancouver, British Columbia, Canada
Family Service Toronto
Senior Business Analyst
October 1, 2019 – March 1, 2020
Greater Toronto Area, Canada
ORLEN S.A.
Commercial Specialist
April 1, 2019 – May 1, 2019
Islamabad, Pakistan
ORLEN S.A.
Commercial Associate
January 1, 2018 – April 1, 2019
Islamabad, Pakistan
ORLEN S.A.
Trainee Commercial
January 1, 2017 – January 1, 2018
Islamabad, Pakistan
UBL Corporate Banking Group
Relationship Associate
November 1, 2015 – October 1, 2016
Islamabad, Pakistan
Graduate Degree Thesis: Dynamic interactions and interlinkages between Macroeconomic indicators and Stock market volatility in the USA
June 1, 2015 – September 1, 2015
Graduate Thesis
Introduction to Cloud Computing
Coursera
June 25, 2026 – Present
What is Data Science?
Coursera
June 25, 2026 – Present
The 7 Habits of Highly Effective People
FranklinCovey
June 25, 2026 – Present
Agile Software Development
June 25, 2026 – Present
Foundations of Data Science
University of Toronto
June 25, 2026 – Present
SQL - MySQL for Data Analytics and Business Intelligence
Udemy
June 25, 2026 – Present
Tools for Data Science
Coursera
June 25, 2026 – Present
Data Science Methodology
Coursera
June 25, 2026 – Present
Python for Data Science, AI & Development
Coursera
June 25, 2026 – Present
Introduction to Deep Learning & Neural Networks with Keras
IBM
June 25, 2026 – Present
Python Project for Data Science
Coursera
June 25, 2026 – Present
Databases and SQL for Data Science with Python
Coursera
June 25, 2026 – Present
Data Analysis with Python
Coursera
June 25, 2026 – Present
Data VIsualization with Python
Coursera
June 25, 2026 – Present
Machine Learning with Python
Coursera
June 25, 2026 – Present
Applied Data Science Capstone
Coursera
June 25, 2026 – Present
IBM Data Science Professional Certificate
IBM
June 25, 2026 – Present
The Advanced SQL Server MasterClass for Data Analysis
Udemy
June 25, 2026 – Present
Cultural Fit Analysis
The candidate has a diverse professional background spanning finance, automotive, and non-profit sectors, indicating adaptability. The numerous certifications in data science and machine learning suggest a proactive learning attitude and a drive for continuous improvement, which aligns well with dynamic, data-driven environments. The target role of Data Analyst aligns with the candidate's recent career trajectory in analytics and pricing. However, the lack of specific project details beyond a thesis makes it difficult to fully assess cultural fit based on collaborative project experience or specific team contributions.
Soft Skills & Operational Fit
The candidate's experience descriptions highlight leadership in projects, stakeholder management, and training development, suggesting strong communication and collaboration skills. Roles involving strategic planning and advising senior management indicate a business-oriented mindset and ability to translate data into actionable insights. The psychometric test score is not provided, so a direct assessment of logical reasoning, work attitude, stress handling, and team collaboration cannot be made from the assessment data.