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Hypergrowth CRO | Ex-Salesforce | Go To Market Strategist | B2B Tech Growth Architect
Chief Revenue Officer | Go-to-Market Strategist | Agentic AI Advocate. Commercial leader with 20+ years’ experience driving revenue growth and market expansion across the US, Europe, and MENA. Built and scaled IndustryGeniuses into a global B2B marketing agency in under four years. Strategic Growth Advisor and Revenue Leader for Spoon Guru, a GroceryTech platform. Former Fortune 500 ecommerce and digital P&L leader. Advisor to startups, PE, and VCs on AI-driven GTM transformation. Known for building high-performing distribution systems and teams that deliver predictable, scalable revenue growth. The best product doesn’t win. ONLY THE BEST KNOWN PRODUCT DOES.
Harvard Business School Executive Education
Disruptive Strategy by Dr. Clayton Christensen
January 1, 2020 – January 1, 2020
University of Cambridge
Managing Innovation Strategically
January 1, 2019 – January 1, 2019
Harvard Business School
Management & Leadership Essentials Program
January 1, 2004 – January 1, 2004
University of Westminster
BSc (Hons) Information Systems, International Business
January 1, 1999 – Present
GTM Bench
Chief GTM Officer
June 1, 2025 – Present
London Area, United Kingdom
ENAI
Fractional CRO
March 1, 2025 – Present
London Area, United Kingdom
AscendX
Startup Venture Advisor
March 1, 2024 – February 1, 2025
London Area, United Kingdom
IndustryGeniuses
Founder and CEO
December 1, 2020 – Present
Greater London, England, United Kingdom
Salesforce
Retail Go To Market Director - EMEA
December 1, 2016 – November 1, 2020
London Area, United Kingdom
HCL Technologies
Global Head, Digital Commerce
January 1, 2013 – January 1, 2016
London Area, United Kingdom
Multichannel Commerce Solutions
EVP and Partner
January 1, 2010 – January 1, 2013
London Area, United Kingdom
Toys R Us Inc.
Sr. Director of Multichannel Strategy
January 1, 2007 – January 1, 2009
New York, United States
Deloitte
Practice Manager
January 1, 2004 – January 1, 2007
Perficient Inc.
Strategy Consultant
January 1, 1999 – January 1, 2004
Cultural Fit Analysis
The candidate's diverse experience across various companies, including startups, large enterprises (Salesforce, Deloitte), and advisory roles, suggests adaptability. Their entrepreneurial ventures (Founder and CEO of IndustryGeniuses) and fractional roles indicate a proactive and results-oriented mindset. However, the target role of 'Data Officer' requires a strong technical foundation in data strategy, governance, and architecture, which is not explicitly highlighted in their experience. While they have experience with AI, the specific focus on data management and governance is not evident, potentially indicating a gap in direct cultural and technical fit for a pure Data Officer role.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and business development skills through their extensive experience in executive and advisory roles. Their background suggests a high degree of operational acumen in driving revenue and managing complex projects. The focus on GTM strategy, AI, and digital transformation indicates an ability to adapt to evolving business landscapes and lead innovative initiatives.