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Marketing Manager with 10+ years in Marketing & Digital Marketing
Senior marketing & digital leader with 15 years of FMCG experience bringing a true end-to-end marketing mindset across brand, portfolio, innovation, go-to-market and performance management. Entrepreneurial and commercially driven, with a strong market and consumer orientation, able to craft and operationalize Annual Business Plans, lead integrated brand and innovation flywheels, and deliver sustainable growth through disciplined execution and ROI focus. Comfortable navigating complexity, ambiguity and pressure while turning strategy into results. A trusted leader and partner, recognized for setting a clear direction, empowering teams, and building strong cross-functional relationships. Thrives in ONE Team cultures, open-minded, adaptable and energized by collaboration and shared success.
Toulouse Business School, E.S.C group
Master degree · Marketing, Management and Communication
August 1, 2008 – June 30, 2010
INC- HEC Algiers
Bachelor degree · Management
August 1, 2004 – June 30, 2008
Japan Tobacco International
Head of Digital Marketing – Middle East Cluster
November 1, 2023 – Present
India
Japan Tobacco International
Digital Consumer Engagement Manager - GCC
May 1, 2022 – November 1, 2023
GCC
Transmed (P&G Distributor in UAE)
Category Manager Shave Care (Gillette, Venus, KCG) - Dubai
April 1, 2021 – April 1, 2022
Dubai, Dubai, United Arab Emirates
Philip Morris International
Digital Engagement Manager - Dubai
April 1, 2019 – April 1, 2021
Dubai, Dubai, United Arab Emirates
Philip Morris International
Marketing Manager MEA & Duty-Free -Switzerland (HQ)
October 1, 2018 – April 1, 2019
Switzerland
Philip Morris International
Brand Manager Medium & Low segment – Algeirs
March 1, 2017 – September 1, 2018
India
FATTAL Holding
Business Development Manager
September 1, 2015 – November 1, 2016
India
Nestlé
Infant Nutrition Business Development Manager
November 1, 2013 – August 1, 2015
India
Nestlé
Category & Channel Sales Development (Coffee/Infant Nutrition)
August 1, 2011 – November 1, 2013
India
Decathlon, Toulouse
Retail Area Manager
March 1, 2010 – February 1, 2011
Toulouse, France
Cultural Fit Analysis
The candidate's extensive experience across multinational corporations (JTI, PMI, Nestlé, P&G Distributor) and diverse geographical regions (Middle East, Switzerland, Algeria, France) indicates a high degree of adaptability and cultural awareness. Their emphasis on 'ONE Team cultures,' collaboration, and building strong cross-functional relationships aligns well with a collaborative and inclusive work environment. The breadth of roles from brand management to digital engagement and business development suggests a versatile professional who can integrate into various organizational structures and contribute to diverse projects.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and cross-functional collaboration skills. Their experience in managing budgets, leading teams, and driving performance indicates a robust operational fit. The ability to adapt strategies to local consumer and cultural nuances, coupled with a test-and-learn approach, highlights an agile and results-oriented mindset. The candidate's profile also suggests strong stakeholder management and communication skills, crucial for a senior marketing role.