Help & Supportcareers@gravityer.com
Marketing Manager with 6+ years in Performance Marketing & MarTech
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Performance Marketing and MarTech specialist with 5+ years delivering measurable growth across beauty (L'Oréal Middle East), automotive (Audi Volkswagen Middle East), and luxury e-commerce. Deep expertise in GA4, GTM, server-side tracking, CRM automation, and multi-channel paid media (Meta, Google, TikTok), with GDPR-aware, consent-based measurement. Track record of improving tracking data accuracy from 48% to 92%, lifting blended ROAS to 4.2x, and translating MarTech foundations into measurable commercial outcomes across acquisition, lifecycle, and attribution.
Skyline University
Bachelor of Business Administration · Marketing
August 1, 2016 – June 30, 2019
Hanif Jewellery & Watches
Marketing Technology Manager
December 1, 2024 – Present
Dubai, Dubai, United Arab Emirates
Audi Volkswagen Middle East
Marketing Technology Manager
December 1, 2023 – December 1, 2024
Dubai, Dubai, United Arab Emirates
L'Oréal Middle East
Marketing Technology Manager (Derma Portfolio)
August 1, 2022 – November 1, 2023
Dubai, Dubai, United Arab Emirates
Mumzworld / Landmark Group / Noon
E-Commerce Analytics & MarTech Specialist (GCC E-Commerce Portfolio)
September 1, 2019 – August 1, 2022
Dubai, Dubai, United Arab Emirates
Meta Blueprint: Media Buying & Measurement
Meta
June 1, 2026 – Present
Marketing Hub & CRM Automation
HubSpot Academy
June 1, 2026 – Present
Google Analytics 4: Advanced
June 1, 2026 – Present
Google Ads: Performance Max & AI Campaigns
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's experience across diverse industries (luxury jewellery, automotive, beauty, e-commerce) and multiple GCC markets demonstrates adaptability and a broad understanding of different business contexts. Their consistent role as a 'Marketing Technology Manager' across these companies indicates a clear career trajectory and alignment with a specialized MarTech focus. The certifications in Google Analytics, Google Ads, Meta Blueprint, and HubSpot further underscore a commitment to continuous learning and staying current with industry best practices. The candidate's project diversity and breadth of skills in analytics, paid media, CRM, and reporting suggest a well-rounded professional capable of integrating into various team structures and contributing to a data-driven culture.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit through their consistent focus on measurable outcomes, efficiency improvements (e.g., reducing reporting time), and cross-functional collaboration. Their experience in managing external agencies and coordinating across diverse teams (Product, CRM, PR, Retail) highlights strong stakeholder management and communication skills. The emphasis on data-driven decision-making and structured A/B testing indicates a methodical and results-oriented approach. The candidate's ability to re-engineer complex tracking infrastructures across multiple markets and brands suggests strong problem-solving and adaptability.