Marketing Manager with 6+ years in Performance Marketing & MarTech
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Assessing your cultural and operational fit
Performance Marketing and MarTech specialist with 5+ years delivering measurable growth across beauty (L'Oréal Middle East), automotive (Audi Volkswagen Middle East), and luxury e-commerce. Deep expertise in GA4, GTM, server-side tracking, CRM automation, and multi-channel paid media (Meta, Google, TikTok), with GDPR-aware, consent-based measurement. Track record of improving tracking data accuracy from 48% to 92%, lifting blended ROAS to 4.2x, and translating MarTech foundations into measurable commercial outcomes across acquisition, lifecycle, and attribution.
Skyline University
Bachelor of Business Administration · Marketing
August 1, 2016 – June 30, 2019
Hanif Jewellery & Watches
Marketing Technology Manager
December 1, 2024 – Present
Dubai, Dubai, United Arab Emirates
Audi Volkswagen Middle East
Marketing Technology Manager
December 1, 2023 – December 1, 2024
Dubai, Dubai, United Arab Emirates
L'Oréal Middle East
Marketing Technology Manager (Derma Portfolio)
August 1, 2022 – November 1, 2023
Dubai, Dubai, United Arab Emirates
Mumzworld / Landmark Group / Noon
E-Commerce Analytics & MarTech Specialist (GCC E-Commerce Portfolio)
September 1, 2019 – August 1, 2022
Dubai, Dubai, United Arab Emirates
Meta Blueprint: Media Buying & Measurement
Meta
June 1, 2026 – Present
Marketing Hub & CRM Automation
HubSpot Academy
June 1, 2026 – Present
Google Analytics 4: Advanced
June 1, 2026 – Present
Google Ads: Performance Max & AI Campaigns
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's experience across diverse industries (luxury jewellery, automotive, beauty, e-commerce) and multiple GCC markets demonstrates adaptability and a broad understanding of different business contexts. Their consistent role as a 'Marketing Technology Manager' across these companies indicates a clear career trajectory and alignment with a specialized MarTech focus. The certifications in Google Analytics, Google Ads, Meta Blueprint, and HubSpot further underscore a commitment to continuous learning and staying current with industry best practices. The candidate's project diversity and breadth of skills in analytics, paid media, CRM, and reporting suggest a well-rounded professional capable of integrating into various team structures and contributing to a data-driven culture.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit through their consistent focus on measurable outcomes, efficiency improvements (e.g., reducing reporting time), and cross-functional collaboration. Their experience in managing external agencies and coordinating across diverse teams (Product, CRM, PR, Retail) highlights strong stakeholder management and communication skills. The emphasis on data-driven decision-making and structured A/B testing indicates a methodical and results-oriented approach. The candidate's ability to re-engineer complex tracking infrastructures across multiple markets and brands suggests strong problem-solving and adaptability.