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Marketing Manager with 10+ years in IMC, Data Analytics & Content Strategy
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Digital Marketing professional with expertise in IMC, campaign and content strategy, social media marketing, and digital project execution. Skilled in data analytics, reporting, data mining, and using insights to drive performance. Strong in team coordination and agency management, delivering effective and results-focused digital solutions.
University of the Punjab
Bachelor of Business Administration (BBA Honors) · Marketing
August 1, 2016 – June 30, 2020
vivo
Assistant Manager Digital Marketing- South Asia & Africa
April 1, 2025 – Present
India
vivo
Digital Content Specialist - South Asia, Central Asia & Africa
February 1, 2023 – April 1, 2025
India
Bookme
Digital Marketing Executive
November 1, 2021 – February 1, 2023
India
Cinnova Technologies, LLC
Digital Marketing Associate
January 1, 2021 – October 1, 2021
India
Cinnova Technologies, LLC
Digital Marketing Intern
October 1, 2020 – January 1, 2021
India
Pakistan Telecommunication Limited (PTCL)
Marketing Internship
June 1, 2018 – August 1, 2018
India
Eat Sleep Repeat (ESR)
Food Blogger & Photographer
June 1, 2018 – March 1, 2019
India
Self- Employed
Professional Photographer
August 1, 2016 – February 1, 2020
India
Business Intelligence & Data Analytics
Digi Skills- PITB
June 1, 2026 – Present
Fundamentals of Digital Marketing
Google Digital Garage
June 1, 2026 – Present
Introduction to SEO
University of California, Davis
June 1, 2026 – Present
Google Ads - Measurement
June 1, 2026 – Present
Graphic Designing
Da'art Institute of Designing, LHR
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience, ranging from corporate digital marketing roles at vivo and Bookme to freelance photography and blogging, indicates a broad skill set and adaptability. Their continuous learning through certifications and stated interest in R Studio and Tableau suggest a growth mindset. The experience across multiple regions (South Asia, Central Asia, Africa) at vivo demonstrates an ability to work in diverse cultural contexts, which is a strong indicator of cultural fit for a global or regionally focused role.
Soft Skills & Operational Fit
The candidate demonstrates strong project management, team coordination, and self-learning abilities. Their experience as a liaison between HQ and regional teams indicates good operational fit for roles requiring cross-functional collaboration and communication. The diverse project experience, including freelance photography and blogging, suggests adaptability and a proactive approach to skill development.