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Director of Sales with 10+ years in FMCG, Food Distribution, Retail, and Export Markets
MBA-qualified Commercial Director and entrepreneurial business leader with 15+ years of experience driving growth, managing P&L and leading commercial transformation across FMCG, food distribution, organic products, retail, HORECA/foodservice, wholesale and export markets. Proven track record managing sales organizations up to 70 people, budgets/business volumes up to EUR100M+ and senior exposure to P&L up to EUR400M. Strong expertise in key account negotiation, channel strategy, restructuring, KPI management and CRM/ERP/e-commerce transformation. International exposure including Europe and UAE export development. Hands-on, results-driven leader able to stabilize, transform and scale businesses in competitive distribution environments.
Universal Business School
MBA · International Business & General Management - Management & Marketing
N/A – Present
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French Army
Military - Transport & Logistics Unit Management
January 1, 1998 – January 1, 2008
France
Cultural Fit Analysis
The candidate demonstrates a strong cultural fit for a dynamic, growth-oriented sales leadership role. Their diverse industry experience (FMCG, food distribution, organic products, retail, HORECA/foodservice, wholesale, transport) and international exposure (Europe, UAE) indicate adaptability, a global mindset, and the ability to navigate varied market conditions. The consistent progression in senior commercial roles and entrepreneurial activities highlight a proactive, innovative, and results-oriented approach, aligning well with organizations seeking transformative sales leadership.
Soft Skills & Operational Fit
The candidate exhibits strong leadership, strategic thinking, and negotiation skills, honed through extensive experience managing large teams and complex commercial operations. Their background demonstrates a results-driven approach, with a clear focus on P&L management, KPI implementation, and operational efficiency. The military background suggests discipline and execution under pressure, which are valuable for senior leadership roles. The candidate's entrepreneurial activities further highlight initiative and adaptability, indicating a strong operational fit for a Director of Sales role requiring strategic vision and hands-on execution.