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Marketing Specialist | Full-stack Marketer | B2B SaaS | Performance & Growth
I am a B2B Marketing Specialist with over 3 years of experience, including over 2 years dedicated exclusively to SaaS ecosystems. As an end-to-end B2B marketer, I do not just focus on a single channel; I build full-funnel marketing strategies that connect brand positioning, data-driven performance, and user experience. Working across brands like ExcelTech, Wisere, and DigiFarm, I have led high-impact regional events - such as the SUNMI Home launch for 30+ C-level guests to executed Go-to-Market and PR strategies for award-winning products like DigiFarm (Sao Khue 2024). On the performance side, I have built a 9,000+ contact database and maintained an 84.3% email open rate through automated nurturing workflows. By executing targeted Meta Ads, I achieved a 4.77% CTR and drove a 29% returning user rate. I also managed product visibility across global platforms like Capterra and enhanced app presence through ASO. Ultimately, my philosophy is simple: behind every B2B transaction is a human. Whether I am standardizing a sales kit, running a performance ad, or enhancing a product's interface, my goal is to translate technical complexity into human-centric, high-conversion journeys. I am passionate about helping tech products grow sustainably. If you're looking for a marketer who understands both the data and the human side of B2B SaaS, I’d love to connect.
Ho Chi Minh City University of Foreign Language and Information Technology (HUFLIT)
Bachelor of International Relations, Public Relations, Advertising, and Applied Communication
January 1, 2017 – January 1, 2021
Excel Technologies
Marketing Specialist
September 1, 2023 – October 1, 2025
Ho Chi Minh City, Vietnam · On-site
WAO Tea Coffee
Marketing Executive cum Sales
March 1, 2022 – January 1, 2023
32, Tiền Giang, Phường 2, Quận Tân Bình, Hồ Chí Minh · On-site
Vinh An Dental Clinic
Data Entry
March 1, 2021 – May 1, 2021
Quận Tân Bình, Ho Chi Minh City, Vietnam · On-site
AZGroup Service Joint Stock Company
Marketing Internship
August 1, 2020 – October 1, 2020
District 1, Ho Chi Minh city, Viet Nam · On-site
Kumon Viet Nam
Marking Assistant
September 1, 2019 – June 1, 2020
Tan Binh District, Ho Chi Minh City, Viet Nam · On-site
MINISTOP VIETNAM
Salesperson
January 1, 2018 – June 1, 2018
Tan Binh District, Ho Chi Minh City, Viet Nam
Vang Bóng Một Thời
April 1, 2021 – June 1, 2021
This is a project I made with my friends in university for a digital marketing subject. Through this project, I learned many things such as: + Create images, games, videos for the page to attract many people + Monitor and measure the effectiveness of social media marketing activities + Create landing page through WordPress, etc... You can visit my Facebook page to see more about the project or also project website: https://vangbongmothoi.wordpress.com/
The Fundamentals of Digital Marketing
Google Digital Garage
June 23, 2026 – Present
EFSET English Certificate 54/100 (B2 Upper Intermediate)
EF SET
June 23, 2026 – Present
EnglishScore Certificate 408/599
EnglishScore
June 23, 2026 – Present
Data Analyst With Google
Aptech Vietnam
June 23, 2026 – Present
Microsoft Office Specialist Master Certification (MOS)
IIG Vietnam
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's project and work experience show a focus on digital marketing, social media, and content creation, which aligns with the 'AI Marketing Specialist' role. However, there is no explicit mention of AI tools, machine learning, or advanced data science applications in marketing, which is a significant gap for an 'AI Marketing Specialist' role. The project diversity is limited to marketing, and the breadth of skills, while strong in traditional digital marketing, lacks specific AI/ML marketing skills.
Soft Skills & Operational Fit
The candidate's experience descriptions highlight abilities in multitasking, taking initiative, working under pressure, and problem-solving. The project 'Vang Bóng Một Thời' also indicates teamwork and creative content generation. These suggest a good operational fit for dynamic marketing environments.