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Marketing Manager with 10+ years of experience leading B2B multi-channel campaigns for scientific in
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Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Global B2B marketing manager with 8 years leading multi-channel campaigns, ABM programs, and product launches for scientific instrumentation. Specialises in translating technical concepts into compelling messaging and content for email, web, social, and events. Collaborates closely with product marketing, application specialists, sales teams and C-level executives to drive strong business outcomes.
University of Economics in Bratislava
Bachelor · Business Management Specialisation
August 1, 2011 – August 1, 2014
Tescan
Global Marketing Manager
February 1, 2024 – Present
Brno, Brno-City District, Czech Republic
KEYENCE
Marketing Specialist
November 1, 2017 – June 1, 2023
Mechelen, Antwerp, Belgium
DXC Technology
Financial Analyst
April 1, 2016 – September 1, 2017
Prague, Prague, Czech Republic
IBM
Accounting Analyst
October 1, 2014 – December 1, 2015
Bratislava, Bratislava Region, Slovakia
Google Ads (Search, Display, Video, Shopping, Measurement)
June 1, 2026 – Present
Google Digital Marketing & E-commerce Professional Certificate
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's experience across global companies (Tescan, KEYENCE) and multi-country campaigns (11 European markets, Europe, Americas, APAC) indicates a strong cultural adaptability and ability to work in diverse environments. Their background in scientific instrumentation and high-value B2B sales aligns well with organizations requiring a deep understanding of complex products and long sales cycles. The breadth of skills from strategic planning to hands-on digital execution, combined with managing various agencies and internal teams, suggests a collaborative and versatile professional. The transition from financial/accounting roles to marketing demonstrates a proactive career development path and a willingness to learn new domains.
Soft Skills & Operational Fit
The candidate demonstrates strong organizational skills through implementing marketing operations frameworks, managing complex budgets, and coordinating numerous stakeholders and external partners. Their ability to lead product launches and multi-channel campaigns indicates robust project management and execution capabilities. The focus on data-driven optimization (A/B tests, lead ratios, conversion improvements) suggests an analytical and results-oriented approach. Experience in scientific/technical industries implies an aptitude for understanding complex products and communicating their value effectively.