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CTO [Building AdTech over 2 decades, Lifelong Learner]
Vijay Mehta — Building Internet-Scale Advertising Infrastructure. In the fast-evolving world of global advertising technology, few leaders combine deep engineering expertise with enterprise-wide strategic oversight the way Vijay Mehta does. As CTO & Co-Founder of Affinity, Mehta has been a founding technology member since March 2006, playing a defining role in building the company’s core innovations, including the Veve and SitePlug technology platforms. With over 25 years in the IT industry — and more than 23 years dedicated exclusively to advertising technology — Mehta has architected and scaled performance-driven digital ecosystems designed for reliability, monetization efficiency, and massive transaction volumes. At Affinity, he led the development of a comprehensive portfolio of performance-based advertising products: PPC Ad Servers, Domain Parking Platforms, Real-Time Auctioning Engines, XML Ad Syndication Systems, Product Listing Ads Platforms, OEM Advertising solutions, Ad Marketplaces, and Publisher Monetisation Platforms. These systems handle billions of web requests and terabytes of data, powered by distributed architectures, integrated API services, and high-availability, low-latency infrastructure — driving multi-million-dollar commercial growth globally. Beyond product engineering, Mehta’s mandate extends across Technology, Infrastructure, UX, and Product — as well as Legal, HR, Data Privacy, Compliance, Security, and AI functions — positioning him as one of the rare AdTech founders operating at the intersection of innovation, governance, and organizational leadership. His career foundation includes leading advertising technology initiatives at Directi (Skenzo.com) and serving as a Web Engineer at Aryan Infotech. In his early professional years, he also taught as a Professor at Indira Gandhi National Open University, mentorin
Bharati Vidyapeeth
BE, Computer Engineering
January 1, 1998 – January 1, 2001
Bhausaheb Vartak Polytechnic
Diploma in Computer Technology, Computer Engineering
January 1, 1996 – January 1, 1998
St Mary's High School
Schooling
January 1, 1985 – January 1, 1995
Rajesh Patkar Institute of Software Engineering
Computer Software Engineering
N/A – Present
Affinity Global Inc.
Chief Technology Officer
January 1, 2019 – Present
VEVE
Co-founder and CTO
January 1, 2018 – Present
Mumbai Metropolitan Region
Siteplug
Co-founder and CTO
January 1, 2015 – Present
Mumbai Metropolitan Region
Affinity Global Inc.
VP, Engineering
January 1, 2014 – January 1, 2019
Affinity Global Inc.
Director of Engineering
October 1, 2010 – December 1, 2013
Affinity Global Inc.
Sr. Team Lead
March 1, 2006 – September 1, 2010
Directi
Team Lead
January 1, 2003 – January 1, 2006
Mumbai Metropolitan Region
Aryan Infotech
Web Developer
January 1, 2002 – January 1, 2003
Mumbai Metropolitan Region
Indira Gandhi National Open University
Academic Counselor / Professor
September 1, 2001 – February 1, 2005
Mumbai Metropolitan Region
UX Research Methods: Interviewing
June 23, 2026 – Present
The Five-Step Creative Process
June 23, 2026 – Present
CCSP Cert Prep: 2 Cloud Data Security
June 23, 2026 – Present
How to Fix Bad Agile
June 23, 2026 – Present
CCSP Cert Prep: 1 Cloud Concepts, Architecture, and Design
June 23, 2026 – Present
GDPR Compliance: Essential Training
June 23, 2026 – Present
Ideas that Resonate
June 23, 2026 – Present
Learning Brainstorming
June 23, 2026 – Present
Breaking Out of a Rut
June 23, 2026 – Present
Product Management: Building a Product Roadmap
June 23, 2026 – Present
Advance Your Skills as a User Experience Researcher
June 23, 2026 – Present
UX Research Methods: Card Sorting
June 23, 2026 – Present
Marketing Analytics: Setting and Measuring KPIs
June 23, 2026 – Present
UX Foundations: Research
June 23, 2026 – Present
Finding Your Introvert/Extrovert Balance in the Workplace
June 23, 2026 – Present
Communicating Across Cultures
June 23, 2026 – Present
Introduction to Graphic Design: Concepts
June 23, 2026 – Present
Executing on Innovation: A Process That Scales
June 23, 2026 – Present
Psychological Safety: Clear Blocks to Innovation, Collaboration, and Risk-Taking
June 23, 2026 – Present
Penciling a Comic Book Page
June 23, 2026 – Present
Becoming an AI-First Product Leader
June 23, 2026 – Present
Decision Intelligence
June 23, 2026 – Present
CISO Foundations: Influencing the Board and C-Suite
June 23, 2026 – Present
Generative AI: Working with Large Language Models
June 23, 2026 – Present
Cultural Fit Analysis
The candidate has a long tenure at Affinity Global Inc., progressing through various leadership roles, which indicates loyalty and growth within an organization. Their co-founder roles at VEVE and Siteplug suggest an entrepreneurial spirit and ability to build from the ground up. However, the target role of 'Big Data Engineer' is a significant shift from their recent executive leadership positions. While their past experience includes managing data and scale, direct hands-on big data engineering skills are not explicitly detailed in the resume or validated by tests. This could indicate a potential mismatch in day-to-day responsibilities and expectations for a pure engineering role versus a leadership one. The certifications are broad and do not specifically align with deep technical Big Data skills.
Soft Skills & Operational Fit
The candidate's experience as a CTO and VP Engineering suggests strong leadership, strategic thinking, team management, and product development skills. Their descriptions highlight focus on efficiency, scale, data, quality, and people, indicating a strong operational fit for roles requiring both technical depth and leadership. The academic counselor role also points to strong communication and mentoring abilities.