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GTM & Product Marketing Executive | Category Creation | Enterprise AI | AWS • Intel • Sprinklr
I started my career as an application developer -- which is an unusual origin story for a product marketing executive, but it's the one that explains everything that followed. I know what it takes to build something technically complex, and I know how hard it is to make someone outside the room understand why it matters. That's been the throughline across AWS, Intel, Sprinklr, GoDaddy, and HP: taking technically sophisticated products and building the market narratives that define categories, move analysts, and give sales teams something they can actually use. At AWS, I led the GTM launch of Amazon SageMaker, the service that established the managed ML category; and Amazon QuickSight, which repositioned BI from a specialist tool to something any business user could own. At Sprinklr, I built the Platform PMM function from zero and launched their first proprietary AI product two weeks after the company went public. At Intel, I chaired the company's first AI Strike Team and drove the enterprise AI narrative at a moment of acute competitive pressure. What I do best is find the narrative that makes a market move.
Mount Holyoke College
B.A., English Language and Literature
N/A – Present
The University of Edinburgh
Geography
N/A – Present
University of Redlands
MBA, Business Administration; Int'l Economics (APAC)
N/A – Present
University of Wyoming
B.S., Geography
N/A – Present
Clinker Brick Group LLC
Founder & Fractional GTM Executive
December 1, 2025 – Present
Los Angeles Metropolitan Area · Remote
Intel Corporation
Director, Marketing, B2B Enterprise AI
January 1, 2024 – November 1, 2025
Remote
Intel Corporation
Director, Integrated Marketing, Data Center and Artificial Intelligence
January 1, 2023 – January 1, 2024
Remote
Pica8, Inc.
Fractional Vice President, Marketing
October 1, 2022 – December 1, 2022
Sprinklr
Senior Director, Platform Product Marketing & Interim VP, Product & Partner Marketing
July 1, 2021 – September 1, 2022
New York, New York, United States · Remote
GoDaddy
Senior Director Product Marketing
September 1, 2020 – July 1, 2021
Scottsdale, Arizona, United States · Remote
GODADDY MEDIA TEMPLE INC.
Senior Director Product Marketing
June 1, 2018 – September 1, 2020
Greater Los Angeles Area
Amazon Web Services (AWS)
Principal Global Product Marketing Manager, AI Services & Analytics
November 1, 2014 – June 1, 2018
Seattle, Washington, United States · Hybrid
Hewlett Packard Enterprise
Senior Product Manager, HP Cloud
February 1, 2013 – July 1, 2014
Austin, Texas Metropolitan Area · On-site
AI Maturity Index Assessment
January 1, 2025 – July 1, 2025
To help organizations accelerate their AI journey, I partnered with Digitopia to launch a co-branded AI Readiness Assessment, hosted on Digitopia’s platform. The tool enables users to assess their AI maturity independently and receive tailored guidance, surfacing practical opportunities for growth.
Interview: Product GTM Success
October 1, 2024 – October 1, 2024
"Victoria Kouyoumjian, a seasoned product marketing leader, shares her journey from an application developer to a product marketing pro. She talks about developing value propositions, cross-functional collaboration, driving marketing campaigns, leadership, and much more."
Original Work Samples and Content
August 1, 2011 – August 1, 2025
Videos, podcasts, keynotes, blogs, web sites, articles and interviews.
Scaling AI
AI Academy by SmarterX
June 24, 2026 – Present
Microsoft Copilot: The Art of Prompt Writing
June 24, 2026 – Present
Learning Microsoft 365 Copilot for Work
June 24, 2026 – Present
Artificial Intelligence for Marketing
June 24, 2026 – Present
Generative AI for Digital Marketers
June 24, 2026 – Present
B2B Summit Certification 2025: Harness AI For B2B Marketing, Sales, Customer, And Product
Forrester
June 24, 2026 – Present
Master Gardener, San Bernardino County
UC Davis College of Agricultural and Environmental Sciences
June 24, 2026 – Present
Competitive Intelligence Professional (CIP) - Level I
Academy of Competitive Intelligence
June 24, 2026 – Present
Scrum Product Owner
Scrum Alliance
June 24, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across large enterprises (Intel, AWS, GoDaddy) and growth-stage companies (Sprinklr, Pica8) suggests adaptability to various organizational cultures. Their involvement in launching new products and building teams from zero indicates an innovative and growth-oriented mindset. The numerous certifications in AI and marketing further demonstrate a commitment to continuous learning and staying current with industry trends, which is valuable for a 'Founder' role. The personal projects, such as the AI Maturity Index Assessment and various content contributions, highlight a proactive and thought-leading approach.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and cross-functional collaboration skills through their extensive experience in directing teams and initiatives at major tech companies. Their ability to build functions from scratch and lead significant product launches indicates a proactive and results-oriented operational fit. The 'Founder' target role aligns well with their entrepreneurial experience at Clinker Brick Group LLC and their history of driving new initiatives.