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Vice President - Sales - Asia (Artificial Intelligence Advertising) at Cluep
Vicky is a digital native with deep experience in Digital Advertising and Artificial Intelligence Advertising. His strong orientation towards ROI driven digital engagements and Digital Media Advertising has helped create case studies with enterprise-level brands such as Nike, Coca-Cola, Adidas, Samsung, Airtel, Turkish Airlines, Diageo, IBM, Qualcomm and delivering business results which are 10x above industry standards. Also, with brands like Save The Children, he has worked to put the ‘social’ into social media. At Zoom TV, Vicky helped crack the video monetization and distribution/syndication conundrum for our weak-broadband Indian market, lifting yields from Youtube by over 400%. Vicky was one of the key speakers at Social Media Summit 2010 where he got a platform to share his expertise with the best from the industry. Brands Handled - Diageo, Diesel, Timberland, Johnson & Johnson, Movies Now, ICICI Bank, Tata Motors, McDonald's, UTV Group, Zoom TV, Cafe Coffee Day, Sony Pix, Tourism Australia, Hyatt hotels, Mango Fashion and many more. DUTIES | o Lead Digital Media team o Benchmark, monitor and report online advertising media metrics o Research trends in digital media, bloggers and Digital Media Planning and media buying o Recruit and manage third-party vendors including, web developers, designers, search engine optimizers, search marketers, etc. o Online reputation and crisis management for brands across and company leadership o Advise on SEO and online advertising options o Maximize investments in social media to exceed ROI goals o Create standardized reports, action-oriented recommendations, and presentations for delivery to clients and internal leadership Specialties: Digital Advertising, Client servicing, Strategizing, Social Media
Learning Catalyst
Integrated Digital Marketing, Online Marketing
January 1, 2009 – January 1, 2010
Cluep
Vice President - Sales - Asia (Artificial Intelligence Advertising)
January 1, 2018 – July 1, 2018
Cluep
Country Director - India
January 1, 2017 – January 1, 2018
Neo@Ogilvy
Vice President - Digital Media - Head - West
April 1, 2016 – September 1, 2016
Mumbai Area, India
Ketchum Sampark
Vice President & Business Head - Digital Media
September 1, 2014 – January 1, 2015
Mumbai Area, India
Flarepath Digital
Associate Vice President & Business Head - Digital Media
April 1, 2014 – September 1, 2014
Mumbai Area, India
Flarepath | Digital Division of Nexsales
Senior Manager - Digital Media Planning and Buying
April 1, 2012 – April 1, 2014
Flarepath | Digital Division of Nexsales
Manager - Digital Media Planning and Buying
September 1, 2010 – April 1, 2012
Zoom Entertainment Network Pvt. Ltd.
Social Media Strategist
July 1, 2010 – September 1, 2010
Mumbai Area, India
Pinstorm
Social Media Optimization
January 1, 2010 – June 1, 2010
Mumbai Area, India
Zoom Entertainment Network
Online Video Marketing & Social Media Optimization
July 1, 2008 – January 1, 2010
Mumbai Area, India
Cultural Fit Analysis
The candidate's career trajectory shows a consistent focus on digital media, advertising, and sales leadership. While their roles involve strategic thinking and managing digital platforms, there is no direct experience in software development, system design, or technical architecture. This indicates a significant mismatch with a 'Software Engineer' target role. The project diversity is limited to digital marketing and sales, and the skills listed are business-oriented rather than technical. Therefore, the cultural fit for a software engineering role is low.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic planning, and team management skills through their various Vice President and Director roles. Their experience in client-facing roles and P&L responsibility indicates strong business acumen and operational effectiveness. The descriptions highlight collaboration with cross-functional teams and a proactive approach to bringing new ideas, suggesting good team collaboration and innovation potential. However, the candidate's experience is entirely in sales, marketing, and business leadership, not in software engineering, which is the target role.