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Digital Marketing Director (with Business Development Focus) with 10+ years in SEO, Paid Media & Bus
Digital marketing professional with 10+ years of experience spanning organic search, paid media, CRO, and content strategy. I have operated on both the marketing and business development side, which means I understand how to generate demand and convert it into commercial outcomes. My focus is on connecting traffic, user behaviour, and conversion - using tools like Microsoft Clarity, GA4, and GSC to diagnose what is happening on the site and implement changes that move the numbers. I have led website migrations, managed paid campaigns on Google and Meta, run outreach-based lead generation, and built analytics reporting that gave leadership real visibility into marketing's revenue contribution. Industries include health and D2C, software, finance, education, travel, and digital marketing services.
Shivaji University
B.E. · Electronics & Telecommunication
August 1, 2007 – June 30, 2011
Operative Media Institute
Diploma · Search Engine Optimisation
N/A – Present
Seed Infotech
Course · Manual Software Testing
N/A – Present
Gem3s | InstaPract
Business Development Manager
October 1, 2025 – Present
India
Gem3s | InstaPract
Digital Marketing Manager
October 1, 2023 – October 1, 2025
India
makeO toothsi | skinnsi
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Cultural Fit Analysis
The candidate's diverse industry experience (EdTech, HealthTech, D2C, Financial Services, Tourism) and exposure to various company sizes (from startups like makeO to agencies like Notion Technologies) suggest adaptability and a broad perspective, which are valuable for cultural fit in dynamic environments. The blend of technical SEO, performance marketing, and business development roles indicates a proactive and versatile professional. Their openness to relocation and remote work further enhances cultural fit for flexible organizational structures. The clear progression in roles (Sr. SEO Executive to SEO Manager to Digital Marketing Manager and Business Development Manager) demonstrates ambition and a commitment to growth.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit through detailed descriptions of managing cross-functional teams, client relationships, and project delivery. Their experience in translating user behavior insights into actionable changes and coordinating with developers and designers highlights effective collaboration and problem-solving skills. The promotion to Business Development Manager at Gem3s | InstaPract also indicates leadership potential and a results-oriented mindset. The ability to manage end-to-end campaigns and client lifecycles suggests strong organizational and communication skills.