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Marketing Manager with 7+ years in CRM and lifecycle marketing.
Award-winning CRM and lifecycle marketing leader with 7+ years of experience, recognized by Campaign Middle East's Digital Faces to Watch 2025 for excellence in delivering high-impactful campaigns, digital strategies and managing large-scale accounts. I specialize in customer retention, lifecycle marketing, inbox deliverability, marketing automation. Proven ability to build lifecycle frameworks to drive conversion and retention across multi-channel journeys, and partner cross-functionally to improve revenue, registrations, and repurchase. Certified as an Adobe Campaign Classic Business Practitioner delivering performance driven campaigns for Fortune 500 clients. Known for combining strategic thinking with technical expertise to deliver scalable results and measurable commercial business outcomes.
Anna University
Bachelor of Engineering · Electronics and Communication Engineering
August 1, 2013 – June 30, 2017
Dubai World Trade Centre
Lead Marketing Automation (Interim Manager)
May 1, 2025 – Present
Dubai, Dubai, United Arab Emirates
MRM//McCann
Senior CRM Executive
April 1, 2024 – May 1, 2025
Dubai, Dubai, United Arab Emirates
MRM//McCann
CRM Executive
September 1, 2022 – March 1, 2024
Dubai, Dubai, United Arab Emirates
AstraZeneca
Junior Associate
April 1, 2022 – August 1, 2022
India
CapeStart//Fullintel
Research Analyst
January 1, 2020 – March 1, 2022
India
CapeStart//Fullintel
Associate Research Analyst
December 1, 2018 – January 1, 2020
India
Databricks Lakehouse Fundamentals
Databricks
June 1, 2026 – Present
Adobe Analytics Essential Training
June 1, 2026 – Present
HubSpot CRM, Certified by LinkedIn
June 1, 2026 – Present
Balanced scorecard and KPIs, Certified by LinkedIn
June 1, 2026 – Present
Adobe Business Practitioner Expert, Certified by Adobe
Adobe
June 1, 2023 – Present
Cultural Fit Analysis
The candidate's experience across diverse companies (Dubai World Trade Centre, MRM//McCann, AstraZeneca) and client types (General Motors, Fortune 1000 companies) indicates adaptability and a broad understanding of different business environments. Their involvement in awards and leadership roles suggests a proactive and achievement-oriented mindset. The breadth of tools and platforms they have worked with (Adobe Campaign Classic, Eloqua, IBM Acoustics, Dynamics 365, Salesforce CRM, Google Analytics 4, etc.) demonstrates a willingness to learn and integrate new technologies, which aligns well with dynamic, innovation-driven cultures.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, stakeholder management, and project management skills, evidenced by leading teams, managing vendor onboarding, and presenting insights to senior leadership. Their experience in process documentation, training, and continuous improvement initiatives suggests a focus on operational efficiency and best practices. The ability to reframe CRM execution to a customer-centric model indicates strategic thinking and adaptability.