Sumeet Rana

I've spent 20+ years building digital products that move millions of people — and the last several years building companies that move millions of dollars. My career started in the enterprise, where I learned what it really takes to ship at scale. At Disney, I led checkout experiences for Parks & Resorts — one of the most complex, high-stakes transactional surfaces in consumer technology, where friction costs tens of millions and trust is everything. At Expedia, I led conversation intelligence and experience design, building the systems that made one of the world's most visited travel platforms smarter and more human at scale. Across 20+ years of digital product strategy, I've led cross-functional teams through massive value generation milestones — from zero-to-one builds to full platform transformations. That experience forged a specific superpower: I see where technology, customer behavior, and business operations intersect — and I know how to build the product that sits at that intersection. Today I apply it across three companies and an investment portfolio. As President & CEO of Seed Ventures, I've helped brands generate over $100M in marketplace revenue across Amazon, Walmart, TikTok Shop, and 60+ global channels. We're not an agency — we're a full-stack growth operator. Brands come to us when they're ready to stop experimenting and start dominating their category. That operator obsession led me to build Assistra.ai, now pivoting to automate the entire ecommerce stack with AI — from listings and ads to pricing intelligence and logistics. The product instincts I built at Disney and Expedia are exactly what this platform is built on. I also founded OptionsMastery.ai, an AI research platform for income investors: smart money tracking, portfolio audits, and high-probability options strategies — powered by Athena AI. Beyond operating, I invest in