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CTO | CPO | Ecommerce Logistics | UX | Digital Transformation | Cloud | Digital Solutions
15+ years experience in building solutions from the grounds up, creating services & deploying technologies towards best user experience. By working at logistics & transportation companies, being specialized in consumer facing/ECommerce apps and leading cross-functional projects , I have developed strong experience in logistics, transportation, shipping, after marketing services (eCommerce returns), websites, mobile apps, content management systems, UX/UI, online payments, integrating front end/backend systems, project management, cloud and related technologies. I am a hands-on details oriented person but yet able to stay focused on the big picture and steer efforts accordingly. Also I have strong experience in digital transformation approaches from building the strategy, roadmap to execution & measurement.
London Business School
Mastering Digital Marketing in an AI World
December 1, 2024 – March 1, 2025
IE Business School
Executive Master, Digital Transformation & Innovation Leadership
June 1, 2022 – July 1, 2023
Princess Sumaya University for Technology
Professional Diploma, User Experience Design (UXD)
January 1, 2017 – January 1, 2017
University of Jordan
B.SC, Computer Engineering
January 1, 2003 – January 1, 2007
Latin Patriarchate Schools
Tawjihi, Scientific stream
January 1, 1991 – January 1, 2003
THRU
Advisory Board Member - Technology
January 1, 2025 – Present
Riyadh, Saudi Arabia · Remote
Vogacloset
Chief Technology Officer
September 1, 2024 – Present
Dubai, United Arab Emirates · On-site
Beta Gamma Sigma
Member
June 1, 2023 – Present
Remote
Agility
Chief Technology & Product Officer, Shipa Ecommerce
July 1, 2018 – September 1, 2024
Dubai, Dubai, United Arab Emirates · On-site
Freelance
UX, Business Analysis & Product Management Consultant
March 1, 2015 – June 1, 2018
Amman, Jordan · Remote
Aramex
Corporate Manager - Experience Design, Portals & Ecommerce
August 1, 2014 – January 1, 2018
Aramex
Senior Portals/E-Commerce IT Leader
October 1, 2007 – July 1, 2014
Virtual Mail-forwarding Solution
April 1, 2022 – December 1, 2023
Consumer facing mail-forwarding service where consumers sign up online, pick a subscription plan then start shipping. Connected to in-house developed payment aggregator, promo code, consumer IDM micro-services and cross-border shipping solution. Connected (frontend and backed events) to marketing automation SaaS service.
Cross-border Agnostic Logistics Solution
August 1, 2018 – August 1, 2024
Parcel processing solution covering operations, tracking, accounting and integrations. Freight forwarding friendly. Agnostic and multi carrier routing and assignment across all first, middle and last mile.
ECommerce Returns Portal
January 1, 2013 – May 1, 2017
Returns Portal targets helping online merchants with Reverse Logistics/After Marketing services which is key for customer loyalty. It was a greenfield project that involved building fresh components in an agile way based on the business development and customers demands. The delivered system consists of a CMS on top of a dynamic carrier management system and file syncing engine. I have been involved in business analysis, project management, system architecture, implementation and rollout.
Online Payment System
January 1, 2008 – December 1, 2017
Offer a unified online payment interface to all internal systems and sites. The system offers cards and wallets payment option via integrating with various global and local payment providers. I have been involved in evaluating payment gateways, mapping the integrations, guiding the internal consumers, applying fraud detection techniques and working closly with PCi certification team.
Shop and Ship Service
November 1, 2007 – April 1, 2016
Shop and Ship is a virtual shipping address provider. The service offers a full online experience from signups, payments and customer service. All are offered through the website and mobile app. I have been leading the technical aspects of both the site and mobile app over multiple revamps and introducing new features. Also, I have been working on the related logistics and tracking backend systems.
Aramex.com
October 1, 2007 – December 1, 2017
Aramex.com is the main website of Aramex offering various online shipping tools along with corporate related section. I have been managing the technical side of it and heavily involved in business/operational side. Lately, the site went through both design and technology uplift. My role covered agile project management, experience design (with the help of 3rd party class A agency) and infrastructure setup.
Mastering Digital Marketing in an AI World
Emeritus
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's career trajectory shows a strong focus on leadership and strategic roles within established companies and corporate startups, particularly in the e-commerce and logistics sectors. While the experience is extensive in management and product, the target role of 'Quality Assurance Engineer' is a significant departure from their recent leadership positions. The projects listed are primarily strategic and managerial, with less emphasis on hands-on QA methodologies or specific testing frameworks. This suggests a potential mismatch with a dedicated QA engineering role, which typically requires deep technical expertise in testing, automation, and quality processes. The candidate's background is more aligned with product ownership, technology leadership, or program management.
Soft Skills & Operational Fit
The candidate's experience as a CTO and Corporate Manager highlights strong leadership, strategic thinking, and stakeholder collaboration. Their involvement in agile project management, experience design, and product management indicates a robust operational fit for roles requiring cross-functional leadership and execution. The descriptions suggest a proactive approach to problem-solving and innovation.