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GTM Functional Lead with 10+ years in Integrated Campaign Leadership & B2B Portfolio Marketing
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Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Senior GTM and integrated marketing leader with 10+ years driving go-to-market strategies, multi-channel campaigns, and portfolio-level marketing across B2B and professional services. Expert in annual marketing planning, demand generation, ABM, performance reporting, competitive analysis, and team leadership. Consistent record of partnering with CXOs and senior stakeholders to align marketing execution to revenue and retention goals. MBA-qualified; certified in Applied Business Analytics and Generative AI. Delivered 150–250% YoY revenue growth through consultative, data-driven GTM execution.
ICFAI Business School
MBA · Sales & Marketing
August 1, 2017 – June 30, 2019
Annamalai University (F.Ε.Α.Τ.)
B.E. · Electronics & Communication Engineering
August 1, 2010 – June 30, 2014
Innoviti Technologies Pvt. Ltd.
Senior Manager – Enterprise GTM & Market Activation
August 1, 2025 – Present
Bengaluru, Karnataka, India
Urban Vyapari (Vendita Technologies Pvt. Ltd.)
Director - Go-to-Market Strategy & Growth
February 1, 2023 – February 1, 2025
Gurgaon, Haryana, India
Nukkad Shops Technologies Pvt. Ltd.
Manager - Corporate Marketing & GTM (CEO's Office)
October 1, 2021 – September 1, 2022
Hyderābād, Telangana, India
Nukkad Shops Technologies Pvt. Ltd.
Area Marketing & Sales Manager - East India & North-East
February 1, 2019 – September 1, 2021
Kolkata, West Bengal, India
NTTY Systems Pvt. Ltd.
IT Analyst - B2B Client Solutions
October 1, 2015 – May 1, 2017
Kolkata, West Bengal, India
"Har-Hith" Retail Initiative
August 1, 2021 – June 30, 2026
End-to-end GTM ownership for a government-mandated 5,000-store retail initiative across Haryana - covering integrated campaign strategy, stakeholder communications, partner onboarding, and delivery governance. 900+ stores now fully operational, demonstrating proven ability to lead large-scale, multi-stakeholder marketing programs with full budget accountability and measurable business outcomes. Managed complete RFP and proposal lifecycle, multilingual content production, field team coordination, and performance reporting to government stakeholders - establishing a replicable, data-driven GTM framework for large-scale institutional deployments.
Generative AI for Business
Outskill
January 1, 2025 – Present
Applied Business Analytics
ISB Executive Education
January 1, 2022 – Present
Cultural Fit Analysis
The candidate's diverse experience across different companies (Innoviti, Urban Vyapari, Nukkad Shops, NTTY Systems) and roles (Senior Manager, Director, Manager, IT Analyst) suggests adaptability and a broad understanding of various business environments. Their involvement in a government-mandated initiative and experience in both B2B SaaS and retail indicates a capacity to work with diverse stakeholders and project types. The certifications in Applied Business Analytics and Generative AI show a proactive approach to learning and adopting new technologies, which aligns with a culture of continuous improvement and innovation. However, the resume primarily focuses on GTM and marketing, with less emphasis on broader cultural contributions or community involvement, making a deeper cultural fit assessment challenging without interview data.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and cross-functional collaboration skills, evidenced by their roles in managing teams, partnering with CXOs, and coordinating complex campaigns. Their experience in standardizing operations with various tools suggests an operational mindset focused on efficiency. The ability to manage large budgets and P&L accountability indicates strong business acumen. The candidate's background in B2B SaaS and large format retail GTM aligns well with roles requiring a blend of strategic vision and hands-on execution.