SLLP

SRI LAASYA LATHA PEDDADA

Director of Sales

https://talent.gravityer.com/sri-laasya-latha-peddada

Director of Sales with 6+ years in B2B Sales, AI Consulting & Revenue Growth

Deepvox / Echoleads

Key Strengths

Extensive experience (6+ years) in sales leadership and strategy, progressing from Sales Associate to Head of GTM & Strategy.
Proven track record of exceeding revenue targets across multiple organizations (e.g., Grey Campus, Saras Analytics, Marklytics).
Strong leadership capabilities, having led and mentored sales teams (Edifypath, Saras Analytics, Deepvox/Echoleads).
Expertise in Go-To-Market (GTM) strategy, pipeline generation, and deal closure, including building sales playbooks and outbound frameworks.
Experience in strategic client engagement, building C-level relationships, and positioning complex solutions (AI, SaaS, digital transformation, analytics) as growth enablers.

AI is analyzing your overall score…

Identifying your key strengths…

Evaluating your skill match against the job requirements…

Assessing your cultural and operational fit

About

High-performing B2B Sales & AI Consulting professional with 6+ years of experience driving consistent revenue growth across SaaS, analytics, and AI-led digital transformation. Proven track record of exceeding quotas, closing high-value deals, and building scalable sales systems. Experienced in leading teams, owning end-to-end GTM strategy, and translating complex AI solutions into tangible business outcomes across India and the UK.

Top Skills

CommunicationTeam Leadership

Education

Coventry University

MSc · International Business Management

August 1, 2023 – June 30, 2024

India

BTech · Electronics & Communication Engineering

August 1, 2015 – June 30, 2019

Experience

Deepvox / Echoleads

Head of GTM & Strategy

August 1, 2025 – Present

Hyderābād, Telangana, India

Marklytics

B2B Strategic Development Lead

March 1, 2025 – June 1, 2025

Coventry, England, UK

PayAxle

Sales Development Specialist (Strategic Role)

May 1, 2024 – November 1, 2024

London, England, UK

Saras Analytics

Assistant Manager - Sales

February 1, 2022 – August 1, 2023

India

Edifypath

Business Development Lead

October 1, 2021 – February 1, 2022

India

Greek House

Sales Associate

July 1, 2021 – September 1, 2021

India

Grey Campus

Sr. Inside Sales Associate

January 1, 2019 – June 1, 2021

India

Certifications

AI Dashboards using Microsoft Power BI

Unknown

May 1, 2026 – Present

Introduction to CRM with HubSpot

Unknown

May 1, 2026 – Present

CMI Level 7

Unknown

May 1, 2026 – Present

Key Strengths

Extensive experience (6+ years) in sales leadership and strategy, progressing from Sales Associate to Head of GTM & Strategy.
Proven track record of exceeding revenue targets across multiple organizations (e.g., Grey Campus, Saras Analytics, Marklytics).
Strong leadership capabilities, having led and mentored sales teams (Edifypath, Saras Analytics, Deepvox/Echoleads).
Expertise in Go-To-Market (GTM) strategy, pipeline generation, and deal closure, including building sales playbooks and outbound frameworks.
Experience in strategic client engagement, building C-level relationships, and positioning complex solutions (AI, SaaS, digital transformation, analytics) as growth enablers.

Cultural & Operational Fit

Cultural Fit Analysis

The psychometric test score is 0, which indicates a critical lack of data to assess cultural fit. Based solely on this score, no positive assessment of cultural fit can be made.

Soft Skills & Operational Fit

The candidate demonstrates strong leadership, strategic thinking, and a results-oriented mindset. Experience in coaching teams, developing GTM strategies, and optimizing sales processes indicates operational effectiveness. The ability to translate technical concepts (AI, analytics) into business value highlights strong client communication and problem-solving skills. Experience in early-stage startups suggests adaptability and initiative.