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Founder & CEO at UserWhy | AI-Powered Market Validation for Global Commerce
I build AI-powered market validation for global commerce. As Founder & CEO of UserWhy, I help brands and sellers assess market potential, competitive intensity, pricing position, and launch readiness before entering global marketplaces. Before starting UserWhy, I spent 14+ years building commerce and technology products across Samsung SDS, Gmarket, and startup leadership roles. I’m building a clearer basis for decision-making before launch — not after launch. AI 기반 시장성 진단으로 글로벌 이커머스의 진입 판단을 돕고 있습니다. UserWhy의 Founder & CEO로서 브랜드와 판매자가 해외 마켓 진출 전에 시장성, 경쟁 강도, 가격 포지션, 진입 가능성을 더 명확하게 판단할 수 있도록 돕고 있습니다. 삼성SDS, 지마켓, 스타트업 리더십을 거치며 14년 이상 커머스와 기술 서비스를 만들어 왔고, 지금은 출시 후 확인이 아니라 출시 전에 판단할 수 있는 기준을 만드는 데 집중하고 있습니다.
Sungkyunkwan University
Master's degree, Computer Engineering
January 1, 2003 – January 1, 2005
UserWhy
Founder & CEO
March 1, 2026 – Present
경기도 성남시 · On-site
INSPIEN
Senior Software Engineer
June 1, 2024 – Present
Seoul, South Korea · On-site
커넥틀리
CTO
January 1, 2022 – March 1, 2023
Seoul, South Korea
eBay Korea
Software Engineer
May 1, 2017 – January 1, 2022
Seoul, South Korea
SAMSUNG SDS
Senior Software Engineer
August 1, 2011 – March 1, 2017
Seoul, South Korea
Cultural Fit Analysis
The candidate has a diverse background, including large corporations (SAMSUNG SDS, eBay Korea) and startups (커넥틀리, UserWhy, INSPIEN). This breadth of experience suggests adaptability to different organizational cultures. The recent role as Founder & CEO indicates an entrepreneurial mindset, which could be a strong cultural fit for innovative environments. However, the lack of specific project details beyond job descriptions makes it difficult to fully assess alignment with specific team dynamics or values.
Soft Skills & Operational Fit
The candidate's experience as a Founder & CEO, CTO, and Senior Software Engineer suggests strong leadership, problem-solving, and project management skills. The description of leading development and optimizing workflows indicates an operational fit for roles requiring initiative and strategic thinking. However, without psychometric test results, a deeper assessment of stress handling and team collaboration is not possible.