Siba Subba

Marketing Manager

https://talent.gravityer.com/siba-subba

Marketing Manager with 10+ years in scaling high-growth brands.

Noor Al Mamzar Group

Key Strengths

Extensive experience (12+ years) in digital marketing, with a strong focus on media planning, buying, and campaign management across diverse platforms (Meta, Google, TikTok, Snapchat, LinkedIn).
Proven track record in managing significant digital marketing budgets (e.g., $2 Million AED) and delivering strong ROAS (3-4X+).
Demonstrated ability to develop and execute comprehensive multi-channel and omni-channel marketing strategies aligned with business goals.
Strong analytical skills, with experience in deep-diving into campaign performance data, monitoring KPIs, and generating actionable insights.
Proficiency in a wide array of digital marketing tools and platforms, including SEO/SEM tools, analytics (Google Analytics, GTM), CRM, and social media management.
Experience in leadership roles (Head of Digital Marketing) and managing marketing teams.
Certifications in Google Analytics, Google Tag Manager, Google Partner, and Hubspot Inbound Marketing indicate a commitment to continuous learning and industry best practices.

Cultural & Operational Fit

Cultural Fit Analysis

The candidate has worked in various companies, including agencies and in-house roles, across different industries (Healthcare, Ecommerce, Hospitality, Cosmetic Clinic, IOT & Software). This diversity suggests adaptability and a broad understanding of different business contexts, which contributes positively to cultural fit. The experience in managing teams and client relationships also indicates a collaborative and results-oriented mindset.

Soft Skills & Operational Fit

The candidate's resume highlights leadership in building and leading high-performing marketing teams, fostering innovation, and client relationship management. These indicate strong soft skills in leadership, collaboration, and client communication, which are crucial for a senior Marketing Manager role. The operational fit is strong given the extensive experience in managing end-to-end campaign execution and budget management.

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