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Marketing Manager with 10+ years in Urban Development and Land Monetization
Strategic development and commercialization lead with 21+ years of experience, currently driving business development and marketing at Sabarmati Riverfront Development Corporation Ltd., delivering transformative urban infrastructure and real estate projects. Pioneer of policy-led land monetization and commercial frameworks, unlocking high-value government land and enabling sustainable urban growth across flagship public assets including Sabarmati Riverfront and GIFT City. Proven investment enabler, having structured and closed ₹2,500+ Cr in domestic and foreign transactions, including a landmark ₹1,000 Cr FDI investment from Sobha Realty, through investor-ready RFPs and bankable development models. Specialist in PPP, concession-based, and hybrid development structures, generating recurring revenues across mixed-use real estate, tourism, leisure, sports, mobility, and social infrastructure.
North Gujarat University
Master of Business Administration (MBA) · Marketing
N/A – Present
Gujarat University
Bachelor of Science (B.Sc.) · Statistics
N/A – Present
Sabarmati Riverfront Development Corporation Ltd. (SRFDCL)
MARKETING IN CHARGE
October 1, 2019 – Present
India
GIFT CITY - GUJARAT INTERNATIONAL FINANCE TEC-CITY
DGM BUSINESS DEVELOPMENT & MARKETING
July 1, 2012 – September 30, 2019
India
VODAFONE ESSAR GUJARAT LTD.
Led enterprise postpaid sales across key territories
July 1, 2006 – June 30, 2012
India
BENNETT, COLEMAN & CO. LTD. (Times of India)
Led advertising space sales across national editions
August 1, 2005 – July 31, 2006
India
KOTAK MAHINDRA BANK
Gained hands-on exposure to core banking operations
June 1, 2005 – August 31, 2005
India
Cultural Fit Analysis
The candidate's career trajectory shows a consistent focus on large-scale, impactful projects, often involving government and public sector entities. The diversity of roles across urban development (SRFDCL, GIFT City), telecom (Vodafone), media (Bennett, Coleman & Co.), and banking (Kotak Mahindra Bank) indicates adaptability and a broad understanding of different market dynamics. This breadth of experience, coupled with a history of driving significant economic activity and community engagement, suggests a strong cultural fit for an organization focused on strategic growth, public-private collaboration, and large-scale project delivery.
Soft Skills & Operational Fit
The candidate demonstrates strong strategic leadership, visionary thinking, effective communication, and cross-functional influence, as highlighted in the resume. These soft skills are critical for a senior Marketing Manager role, especially in complex public-private partnership environments. The operational fit is high due to extensive experience in managing end-to-end project lifecycles, from conceptualization and regulatory compliance to marketing and revenue generation, across diverse sectors like urban development, finance, telecom, and media.