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Artificial Intelligence || Market Automation || EM Marketing || Web 3.0 || Customer Journey || Lead Nurturing || Blockchain || NFT || Development
- Exceeded customer acquisition targets by 40% for two consecutive years for Norwegian Cruise Lines Holdings’ brands (Oceania and Regent), by designing the most efficient customer journeys using Unica Campaign, Journey and Adobe Marketo. - Rewarded as 'Analytical Mind of the Year’ and 'Most Recognized Employee' twice in consecutive years - Infused Artificial Intelligence into marketing campaigns using a sophisticated analytical approach to interact one-on-one basis with the customer by designing nurture journeys - Developed and launched Market Growth and Branding strategy for IBM, resulting in over 130% growth in less than 6 months - Increased campaign performance for Fidelity Investment by 60% in the first nine months, enabling greater use of Unica Campaign, Journey, and Adobe products consisting of Marketo, Experience Manager, and Analytics.
Nova Southeastern University
Master of Science (M.Sc.), Management Information Systems AI
January 1, 2015 – January 1, 2017
Symbiosis Institute of Management Studies
Master of Business Administration (MBA), Marketing
January 1, 2012 – January 1, 2014
Guru Gobind Singh Indraprastha University
Bachelor of Business Administration - BBA
January 1, 2007 – January 1, 2010
IBM
Director of Artificial Intelligence
December 1, 2018 – Present
Remote
Norwegian Cruise Line Holdings Ltd.
Marketing Analytics Manager
February 1, 2016 – September 1, 2021
Miami-Fort Lauderdale Area
Fidelity Investments
Senior Manager - Online Customer Acquisition
March 1, 2013 – February 1, 2016
Boston, Massachusetts, United States
IBM
Digital Campaign Manager
March 1, 2011 – March 1, 2013
Bangalore
Oracle
Business Analyst
July 1, 2009 – March 1, 2011
Bangalore India
Cryptographer
University of Colorado
June 25, 2026 – Present
Oracle Eloqua Marketing Cloud Service 2017 Certified Implementation Specialist
Oracle
June 25, 2026 – Present
Applied Artificial Intelligence and Machine Learning
IBM
June 25, 2026 – Present
IBM UNICA Enterprise Campaign Technical Mastery V1
IBM
June 25, 2026 – Present
Microsoft Certified Solutions Expert: Productivity Certification
Microsoft
June 25, 2026 – Present
Six Sigma Green Belt Certification
Six Sigma Daily
June 25, 2026 – Present
Project Management Professional (PMP)
Project Management Institute
June 25, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across multiple prominent companies (IBM, Norwegian Cruise Line, Fidelity Investments, Oracle) and various roles within marketing analytics and AI demonstrates adaptability and a broad understanding of different corporate environments. Their continuous pursuit of advanced degrees (MBA, M.Sc. in MIS AI) and certifications (PMP, Six Sigma Green Belt, Applied AI/ML) indicates a commitment to continuous learning and professional development, which aligns well with a culture of innovation and growth. The target role of 'Data Analyst' is well-aligned with their extensive background in data-driven marketing and AI applications.
Soft Skills & Operational Fit
The candidate's experience in managing teams, leading large-scale marketing automation strategies, and training regional teams suggests strong leadership, collaboration, and operational management skills. Their focus on measurable conversions and KPIs indicates a results-oriented approach. The descriptions imply a capacity for strategic thinking and problem-solving in complex data environments.