SANCHITA KOLEY

Digital Marketing Executive with 1+ years in SEO, Social Media & Content Optimization

Baba Saheb Ambedkar Education University (BSAEU)

West Bengal, India

Since April 23, 2026

About

Results-driven Digital Marketing professional skilled in SEO, social media strategy, and content optimization to enhance brand visibility and lead generation. Experienced in managing Google Ads and Meta Ads to drive targeted traffic while applying data-driven decision making, campaign execution, and measurable performance improvement across digital platforms.

Top Skills

Seo

Skills

SeoWordpressFigmaanalysis

Education

Baba Saheb Ambedkar Education University (BSAEU)

Bachelor of Education · Physical Science

August 1, 2024 – June 30, 2024

University Of Gour Banga

Master of Science · Chemistry

August 1, 2022 – June 30, 2022

University Of Burdwan

Bachelor of Science · Chemistry

August 1, 2019 – June 30, 2019

Experience

InkBerry

Content Writer

January 1, 2025 – June 1, 2025

Sunny Day Consultation Pvt Ltd.

Academic Writer

March 1, 2024 – November 1, 2024

Agile Media Labs Inc.

Content Writer

February 1, 2023 – October 1, 2023

Projects

Website SEO Audit

November 1, 2023 – February 29, 2024

Audited technical structure, content quality, and backlinks to identify improvement opportunities. Conducted targeted keyword mapping and refined metadata to improve crawl efficiency. Analyzed page speed, mobile responsiveness, and indexing issues using GA & GSC. Evaluated backlink profile and suggested outreach-based growth initiatives. Outcome: SEO Health Score improved by 35%, and visibility increased for priority keywords.

Key Strengths

Demonstrated experience in content creation and strategy, driving audience engagement and organic visibility.
Practical exposure to SEO auditing, including technical aspects, keyword mapping, and analytics tools (GA, GSC).
Ability to leverage data-driven insights for content personalization and campaign optimization.
Experience in managing multiple assignments and meeting deadlines, indicating organizational skills.

Cultural & Operational Fit

Cultural Fit Analysis

A psychometric test score of 0/500 raises severe concerns about the candidate's cultural fit, specifically in areas of work attitude, stress handling, and team collaboration. This score suggests a fundamental mismatch with typical organizational expectations for these critical soft skills.

Soft Skills & Operational Fit

AI is analyzing your overall score…

Identifying your key strengths…

Evaluating your skill match against the job requirements…

Key Strengths

Demonstrated experience in content creation and strategy, driving audience engagement and organic visibility.
Practical exposure to SEO auditing, including technical aspects, keyword mapping, and analytics tools (GA, GSC).
Ability to leverage data-driven insights for content personalization and campaign optimization.
Experience in managing multiple assignments and meeting deadlines, indicating organizational skills.

Cultural & Operational Fit

Cultural Fit Analysis

Soft Skills & Operational Fit