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Marketing Manager with 7+ years in E-commerce & Performance Marketing
E-commerce and Digital Marketing leader with 7+ years scaling D2C and omnichannel brands across the UAE, GCC, USA, and India. Proven track record growing online revenue by 397% YoY, launching and scaling Amazon, Noon, and MAF storefronts from zero to 150%+ third-party revenue growth within 12 months, and building the performance marketing infrastructure that makes e-commerce businesses compound profitably over time. I operate across the full e-commerce stack - from marketplace management and SEO to CRO, paid media, CRM automation, and P&L ownership. From lifting conversion rates (0.53% to 0.93%) and growing returning customer rates from 15.84% to 28.67%, to elevating ROAS from 4.22x to 6.01x and MER from 1.95 to 2.92 - I don't just drive traffic; I build sustainable revenue engines. "Working alongside Sameer as our Director of Marketing has been one of the most valuable partnerships of my business journey. He has not only delivered results that exceed expectations but also transformed the way we operate digitally." - Stephanie Dardenne, Director of Marketing, Irony Home, UAE
Tolani College of Commerce
Bachelor of Commerce · Marketing
June 1, 2016 – March 1, 2019
Knot Home
Senior Performance Marketing Specialist
December 1, 2025 – March 1, 2026
Dubai, Dubai, United Arab Emirates
Irony Home
E-commerce & Digital Marketing Manager (Promoted from Digital Marketing Specialist)
July 1, 2022 – November 1, 2025
Dubai, Dubai, United Arab Emirates
Packfect (later Leapflo)
Co-Founder & Marketing Head
October 1, 2019 – June 1, 2022
Mumbai, Maharashtra, India
Acuíté Ratings & Research Ltd
Marketing Associate (Intern)
March 1, 2019 – September 1, 2019
Mumbai, Maharashtra, India
Digital Marketing Strategy - E-Diploma
Harvard Business School Online
August 1, 2024 – Present
Google Analytics Certification
February 1, 2024 – Present
Local SEO Course with Greg Gifford
SEMrush Academy
February 1, 2024 – Present
AI-Powered Shopping Ads Certification
February 1, 2024 – Present
Fundamentals of Digital Marketing
July 1, 2020 – Present
Cultural Fit Analysis
The candidate's diverse experience across different company sizes (startup, established e-commerce), regions (GCC, USA, India), and roles (Co-Founder, Manager, Specialist) indicates adaptability and a broad perspective. Their involvement in launching and scaling new initiatives, coupled with a focus on building 'sustainable revenue engines,' suggests a growth-oriented mindset. The emphasis on structured testing and data-driven decision-making aligns with a culture that values continuous improvement and measurable results. The mentoring experience also points to a collaborative and supportive approach.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and analytical skills through their experience in managing teams, owning P&L, and executing data-driven optimization strategies. Their entrepreneurial background suggests a proactive, innovative, and resilient work attitude, which aligns well with dynamic marketing environments. The ability to collaborate with cross-functional teams (supply chain, product, commercial, finance, leadership) indicates strong operational fit and communication skills.