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Consultant with 10+ years in market research, competitive intelligence, and SaaS consulting.
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Assessing your cultural and operational fit
Strategy and insights professional with 10+ years of experience conducting market research, competitive analysis, and strategic planning across MENA and GCC markets. Proven ability to translate complex data into executive-ready recommendations that drive business development and growth decisions. Experienced in SaaS platform consulting and sales — including regional lead for Ipsos Digital (IDP), a SaaS market research platform, and hands-on client engagement on Synthesio, a leading social listening platform. Strong track record of preparing executive presentations, identifying market opportunities, driving business enablement, and advising senior stakeholders across government, financial services, tech, and FMCG.
American University of Beirut
BA · Public Administration
N/A – June 30, 2013
American University of Beirut
Diploma · Media & Communication
N/A – June 30, 2013
Ipsos MENA
Research Director
January 1, 2022 – Present
Dubai, Dubai, United Arab Emirates
Ipsos MENA
Research Manager / Senior Manager
January 1, 2018 – January 1, 2022
Dubai, Dubai, United Arab Emirates
Ipsos Jordan
Head of Quantitative & Qualitative Research
January 1, 2016 – January 1, 2018
Amman, Amman Governorate, Jordan
Certified UX Researcher
Unknown
January 1, 2023 – Present
Digital Transformation
Cambridge
January 1, 2019 – Present
Cultural Fit Analysis
The candidate has a strong background in market research and consulting within the MENA region, working with diverse clients across government, financial services, and tech sectors. Their experience with global clients like Visa, Mastercard, Amazon, and TikTok, and their role as Regional Lead, indicate an ability to work in varied cultural and business contexts. The certifications in Digital Transformation and UX Research suggest an openness to continuous learning and adapting to new methodologies. However, the resume does not provide explicit details on project diversity outside of market research and consulting, which limits the assessment of cultural fit beyond this domain.
Soft Skills & Operational Fit
The candidate demonstrates strong soft skills in stakeholder management, cross-functional collaboration, and leadership, as evidenced by their roles as Research Director and Head of Quantitative & Qualitative Research. Their experience in client onboarding, training, and advising clients on use cases suggests strong communication and client-facing abilities. The ability to manage multiple concurrent strategic workstreams indicates good organizational and project management skills. The candidate's experience in driving SaaS sales and business enablement aligns well with operational roles requiring strategic execution and client engagement.