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Marketing Manager with 8+ years in Performance Marketing & Brand Growth
Results-driven marketing professional with 7+ years of experience leading end-to-end digital and traditional marketing operations, across wellness, healthcare, e-commerce, and creative agencies. Known for successfully combining creative vision with data-driven strategy, digital marketing strategy, and brand management to deliver exceptional ROAS, drive lead generation, and strengthen customer acquisition & retention. I have single handedly managed complete marketing functions from performance marketing, content creation, social media management, partnerships, campaign budget management, and event marketing to strategic collaborations with influencers, athletes, and companies ensuring seamless execution and measurable results. Adept at using SEO/SEM, analytics, and attribution modeling to guide decision making, optimizing campaigns for maximum impact, and fostering high-value partnerships that expand market reach. Passionate about creating integrated 360° marketing strategies that not only achieve business goals but also elevate customer experience, loyalty, and brand positioning.
SZABIST University
Bachelors · Media Science
August 1, 2017 – June 30, 2021
reSTART Wellness
Marketing Manager
December 1, 2022 – Present
Abu Dhabi, United Arab Emirates
Grand Insight
Marketing Team Lead
May 1, 2022 – September 1, 2022
U.S. Clients
Originative Advertising
Co-Founder | Marketing Lead
January 1, 2021 – April 1, 2022
Pakistan
AT&R Marketing Agency
Marketing Executive
November 1, 2017 – October 1, 2020
Pakistan
Cultural Fit Analysis
The candidate's diverse experience across wellness, e-commerce, healthcare, automotive, and real estate sectors, coupled with entrepreneurial background, suggests adaptability and a proactive mindset. Their involvement in community engagement initiatives and partnership development indicates a collaborative and outward-looking approach, aligning well with dynamic, growth-oriented environments. The progression from Marketing & Communications Specialist to Marketing Manager at reSTART Wellness, and previous role as Marketing Team Lead, shows a strong drive for responsibility and impact.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and execution capabilities, evidenced by managing entire marketing functions and leading teams. Their experience in client management and cross-functional collaboration suggests good interpersonal and operational fit. The ability to implement CRM and marketing automation workflows indicates a process-oriented approach.