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Senior Business Development Manager - India with 10+ years in Channel Sales & Marketing
High-energy professional, successful in achieving business growth objectives, targeting challenging assignments with the organization. Result-oriented professional with nearly 19 years of experience in Product Marketing, Revenue Generation and Customer Excellence with key focus profitability. Expertise in formulating strategies to achieve market expansion & growth, by aligning to market requirements; understanding market potential and opportunities. Experience in Customer Life Cycle Management, Customer Acquisitions, Trade Schemes, Revenue Enhancement and Designing Process Frameworks for consistency. Proven track record of deploying 360-degree GTM strategies to increase Revenue Market Share for the Circle. Developed the strategy and road map for organization’s expansion; conceptualized and developed new business strategies which led to an increase in business. Successfully launched Brand Lehar across Railways, Bus Stands and OP Channel and maintained ECO of 83% across the territory; achieved growth of 9 % in value and 11 % in volume in 2014. Awarded with Region Execution Excellence Award in 2014 for Brand Lehar; Region Ring of Honor in 2010. Awarded with Utkarsh 2020,2021 for best performance. Awarded with Abhimaan for Q1, Q3, Q4 in the year 2024.
Anna University
MBA · Marketing & IT
August 1, 2006 – June 30, 2006
Bharathidasan University
B.Sc. · Computers
August 1, 2004 – June 30, 2004
Nayara Energy Limited (Formerly Essar Oil Limited)
Divisional Manager
January 1, 2025 – Present
Madurai, Tamil Nadu, India
Nayara Energy Limited (Formerly Essar Oil Limited)
Deputy Divisional Manager
May 1, 2021 – December 31, 2024
India
Nayara Energy Limited (Formerly Essar Oil Limited)
Territory Sales Manager
August 1, 2015 – April 30, 2021
India
PepsiCo India Holdings Private Ltd.
Senior Customer Executive – Institutional Business
March 1, 2013 – July 31, 2015
Chennai, Tamil Nadu, India
PepsiCo India Holdings Private Ltd.
Customer Executive – Modern Trade
April 1, 2009 – February 28, 2013
Chennai, Tamil Nadu, India
TI Cycles of India (Murugappa Group)
Assistant Manager – Sales
April 1, 2008 – March 31, 2009
Chennai, Tamil Nadu, India
Britannia Industries Limited
Territory Sales In-Charge-Retail
June 1, 2006 – March 31, 2008
India
Cultural Fit Analysis
The candidate's career progression within large, established companies like Nayara Energy and PepsiCo India suggests adaptability and a strong work ethic. Their diverse experience across different sectors (Oil & Gas, FMCG, Consumer Durables) indicates a broad understanding of various market dynamics and business models, which can be a significant asset for a senior role requiring strategic thinking. The emphasis on team leadership, franchisee management, and statutory compliance points to a structured and responsible approach to business, fitting well into organizations that value process and governance. The consistent achievement of targets and awards also indicates a performance-driven mindset.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, team management, and negotiation skills. Their experience in managing large franchisee networks and coordinating with various stakeholders (engineering, vendors, government agencies) indicates robust operational capabilities. The ability to identify training needs and conduct onsite training suggests a proactive approach to team development. The candidate's history of awards points to a results-oriented and high-performing individual, which aligns well with a senior business development role requiring initiative and drive.