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Marketing Manager with 10+ years in Digital Marketing, SEO, PPC, and Email Marketing.
I enjoy understanding the unique aspects of a business and what it offers its customers, then taking this and creating engaging and aesthetically attractive marketing initiatives that showcase this to a specific target market. I have extensive digital marketing experience (SEO, PPC, Socials, Web) in the fintech space, focusing on lead generation through engaging content, clear CTAs, and user-friendly online forms. I utilise analytical data & online tracking/testing tools to measure and optimise user engagement, reduce bounce rates and increase conversions. Follow this up with dynamic marketing automation, detailed customer journeys, and engaging email campaigns - and you have a very effective formula for customer acquisition, conversion, and retention.
University of the Witwatersrand
Master of Arts (MA) · Media Studies
August 1, 2009 – June 30, 2010
University of the Witwatersrand
Bachelor of Arts Honours (BA Hons) · Media Studies
August 1, 2008 – June 30, 2009
University of the Witwatersrand
Bachelor of Arts (BA) · Media Studies and Sociology
August 1, 2005 – June 30, 2008
Lekker Websites
Self-employed
January 1, 2023 – Present
India
Spartan SME Finance
Marketing Team Lead
October 1, 2014 – November 1, 2022
India
Spartan SME Finance
Partner Marketing Coordinator
May 1, 2013 – October 1, 2014
India
Cultural Fit Analysis
The candidate's experience spans nearly a decade in a single company (Spartan SME Finance) before transitioning to self-employment, indicating loyalty and adaptability. Their focus on understanding unique business aspects and creating engaging marketing initiatives aligns with a results-oriented culture. The breadth of skills across digital marketing, content, and website creation, combined with leadership experience, suggests a versatile individual who can contribute to diverse marketing needs. The target role of 'Marketing Manager' aligns well with their 'Marketing Team Lead' experience.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership and coordination skills, having managed a team of specialists and overseen strategic marketing initiatives. Their focus on empathetic and strategic marketing automation suggests a customer-centric approach. The ability to work with multiple internal departments and external parties indicates good collaboration and project management capabilities. The candidate's self-employed venture also highlights initiative and an entrepreneurial mindset.