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Growth & Marketing Analytics Leader | $10M+ Revenue Generated | SEO, Paid Media & Predictive Modelling
Hi, I’m Roshin Abraham, a Growth & Marketing Analytics Leader operating at the intersection of revenue strategy and data science. I’ve spent the last 9+ years working in growth and digital marketing, helping both B2B and D2C businesses scale in a way that actually makes commercial sense. My background is heavily rooted in SEO, paid acquisition, and conversion optimisation — but over time, my focus naturally shifted toward something bigger: understanding the numbers behind the growth. Across the roles I’ve held, I’ve contributed to generating over $10M in organic revenue and consistently delivered 3x ROAS on paid campaigns. But what matters more to me isn’t just the outcome behind any approach — it’s understanding why something works and how to make it predictable. This curiosity is what led me to do my MSc in Data Science at the University of Sheffield. Now I can combine my hands-on marketing experience with predictive modelling, time-series forecasting, and structured analytics to support better decision-making across organic and paid media acquisition, retention, and revenue planning. I don’t see marketing and data as separate functions, but to me, they are the two sides of a single entity. If you’re dealing with challenges like: • Leads are dropping even though advertising spend is increasing • Not knowing which channel is actually driving revenue • Rising CAC with no clear optimisation path • Strong traffic but weak conversions • No reliable forecasting for revenue planning • Limited visibility into LTV or churn Then, we’re probably thinking about similar business problems. I enjoy building structured, data-led growth systems that help businesses move from reactive decisions to measurable, scalable strategies. That includes improving CAC and LTV performance, running meaningful A/B tests, strengthening customer attribution
The University of Sheffield
Msc Data Science, Big Data Analytics & Business Intelligence
September 1, 2024 – September 1, 2025
Anna University Chennai
BE.Bachelor of Engineering, Electrical and Electronics Engineering
January 1, 2009 – January 1, 2013
Central Board of Secondary Education
All India Senior Secondary Examination, Computer Science
January 1, 2004 – January 1, 2009
Fiverr and Upwork Freelancers (Buyers and Sellers)
Growth Consultant
August 1, 2024 – Present
Sheffield, England, United Kingdom · Hybrid
Code & Hue
Digital Marketing Lead
September 1, 2023 – July 1, 2024
Headquartered at Dubai, UAE · Hybrid
Accubits Technologies Inc
Senior SEO Analyst
March 1, 2022 – September 1, 2023
Headquartered at Virginia, USA
Accubits Technologies Inc
Digital Marketing Executive
March 1, 2019 – March 1, 2022
Headquartered at Virginia, USA
Bluesky Technology Consultants FZE
Digital Marketing Executive
August 1, 2014 – March 1, 2019
Ajman Emirate, United Arab Emirates · Hybrid
Lead Generation for NEXA Techno valley Indus Motors
August 1, 2017 – Present
Increase Brand Awareness and lead Generation through Google search Engines & Social Media Platforms Creating Brand Plan & Brand Strategy
Marikar Group Lead Generation
June 1, 2017 – Present
Increase Brand Awareness and lead Generation through Google search Engines & Social Media Platforms Creating Brand Plan & Brand Strategy
Comparative study of branding strategies of Keltron and V-Guard
February 1, 2016 – March 1, 2016
The project research compares the brand promotion,brand awareness,brand development and branding strategies. The research comprises of data collected from the two companies.
Email Marketing Certification
HubSpot Academy
June 25, 2026 – Present
YouTube Music Certification
June 25, 2026 – Present
Search Ads 360 Certification
June 25, 2026 – Present
Creative Certification Exam
June 25, 2026 – Present
Display & Video 360 Certification
June 25, 2026 – Present
Google Analytics Certification
June 25, 2026 – Present
Campaign Manager Certification
June 25, 2026 – Present
Content Marketing Certified
HubSpot Academy
June 25, 2026 – Present
Social Media Certified
HubSpot Academy
June 25, 2026 – Present
Inbound Certified
HubSpot Academy
June 25, 2026 – Present
Growth-Driven Design Certified
HubSpot Academy
June 25, 2026 – Present
Google Ads Apps Certification
June 25, 2026 – Present
Google Ads - Measurement Certification
June 25, 2026 – Present
Inbound Marketing Certification
HubSpot Academy
June 25, 2026 – Present
Bing Ads Accredited Professional
Microsoft
June 25, 2026 – Present
Shopping Ads Certification
June 25, 2026 – Present
Google Ads - Display Certification
June 25, 2026 – Present
Google Ads - Video Certification
June 25, 2026 – Present
Google Ads -Search Certification
June 25, 2026 – Present
Membership
Institution of Engineering and Technology (IET)
June 25, 2026 – Present
Professional in Project Planning & Management using Primavera
CADD Centre Training Services Private Limited
June 25, 2026 – Present
AutoCAD 2D
CADD Centre Training Services Pvt Ltd.
June 25, 2026 – Present
Amazon Retail for Advertisers Certification
Amazon
June 25, 2026 – Present
Databricks University Alliance Student
Databricks
June 25, 2026 – Present
Grow Offline Sales Assessment
June 25, 2026 – Present
Amazon DSP Advanced Certification
Amazon
June 25, 2026 – Present
SEO II Certified
HubSpot Academy
June 25, 2026 – Present
Inbound Sales Certified
HubSpot Academy
June 25, 2026 – Present
Inbound Marketing Optimization Certified
HubSpot Academy
June 25, 2026 – Present
SEO Certified
HubSpot Academy
June 25, 2026 – Present
Digital Marketing Certified
HubSpot Academy
June 25, 2026 – Present
Amazon Sponsored Ads Certification
Amazon
June 25, 2026 – Present
Amazon DSP Certification
Amazon
June 25, 2026 – Present
Basic Proficiency in KNIME Analytics Platform
KNIME
June 25, 2026 – Present
Digital Advertising Certification
HubSpot Academy
June 25, 2026 – Present
Enterprise Design Thinking Practitioner
IBM
June 25, 2026 – Present
SEMrush Advanced Competitive Research Certification
Semrush
June 25, 2026 – Present
SEMrush Digital Agencies Certification
Semrush
June 25, 2026 – Present
SEMrush SEO Toolkit Certification
Semrush
June 25, 2026 – Present
SEMrush Social Media Toolkit Certification
Semrush
June 25, 2026 – Present
SEMrush Affiliate Program Certification
Semrush
June 25, 2026 – Present
SEMrush Advertising Toolkit Certification
Semrush
June 25, 2026 – Present
SEMrush Content Marketing Toolkit Certification
Semrush
June 25, 2026 – Present
Cultural Fit Analysis
The candidate's project diversity is limited to digital marketing and branding strategies. While their experience shows a strong drive in marketing, there is no direct evidence of cultural fit for a technical IoT consulting role. Their recent enrollment in an MSc Data Science program and a Databricks certification indicate an interest in data and potentially technology, which could align with a data-driven culture, but not specifically IoT.
Soft Skills & Operational Fit
The candidate's experience in leading teams, conducting market research, and implementing A/B tests suggests strong analytical and strategic thinking. Their role descriptions indicate good communication skills for stakeholder reporting and team upskilling. However, the target role of 'Senior IoT Consultant' is a significant pivot from their core digital marketing background, indicating a potential mismatch in operational fit for a technical IoT role.