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Marketing Manager with 10+ years in Marketing Automation & Demand Generation
Senior Marketing & Growth Leader with experience across marketing automation, demand generation, performance marketing, and brand strategy in UK, US, and other international markets. Experienced in developing and executing marketing strategies aimed at enhancing multi-channel sales and global marketing initiatives. Proven track record of leading cross-functional teams of up to 18 members and managing annual marketing budgets of ₹10 Cr+ aligned with revenue objectives. Contributed to 25% growth in qualified leads and 40% increase in website traffic through structured marketing initiatives. Certified in AI, Brand Management, Project Management, and Leadership from IIT Roorkee and IIM Bangalore.
Subharti University
MBA · Marketing & Information Technology
N/A – Present
Lucknow University
Graduation
N/A – Present
Arrk Group
Senior Manager - Marketing & Sales
December 1, 2021 – Present
Mumbai, Maharashtra, India
Digiads Agency
Digital Marketing Manager
November 1, 2019 – November 1, 2021
Mumbai, Maharashtra, India
ProProfs
Assistant Manager
December 1, 2016 – November 1, 2019
Noida, Uttar Pradesh, India
Expertisers Business Solutions
Manager
November 1, 2012 – December 1, 2016
Noida, Uttar Pradesh, India
Iyogi Technical Services
Senior Executive
December 1, 2011 – November 1, 2012
Noida, Uttar Pradesh, India
HCL Technologies
Senior Executive
December 1, 2009 – December 1, 2011
Noida, Uttar Pradesh, India
Wipro Technologies
Sr. Executive
October 1, 2008 – December 1, 2009
Delhi, Delhi, India
HCL Technologies
Executive
September 1, 2007 – October 1, 2008
Noida, Uttar Pradesh, India
AI in Marketing
IIT Roorkee
June 1, 2026 – Present
Project Management
IIT Roorkee
June 1, 2026 – Present
Digital Marketing / Advanced Google Analytics (GA4)
Unknown
June 1, 2026 – Present
Leadership and Team Effectiveness
IIT Roorkee
June 1, 2026 – Present
Brand Management
IIM Bangalore
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across multiple companies (Arrk Group, Digiads Agency, ProProfs, Expertisers Business Solutions) and international markets (UK, US, GCC) suggests adaptability and a broad perspective, which are positive indicators for cultural fit. Their involvement in both B2B and B2C segments, coupled with a focus on demand generation and brand positioning, aligns well with dynamic, growth-oriented environments. The certifications in leadership and team effectiveness further support their potential to integrate and contribute positively to a collaborative culture.
Soft Skills & Operational Fit
The candidate demonstrates strong soft skills such as analytical thinking, collaboration, communication, decisiveness, and time management, which are crucial for a senior marketing role. Their experience in managing external agencies, vendors, and cross-functional teams indicates strong operational fit and stakeholder management capabilities. The ability to lead large teams and manage significant budgets points to excellent organizational and leadership qualities.