Rob McCargow

As PwC UK’s Technology Impact Leader, I sit at the crossroads of technology leadership, brand storytelling, and market engagement. My focus is on turning our firm’s deep technical expertise into trust and impact and helping clients, partners, and policymakers navigate the opportunities and challenges of AI and digital transformation. I work alongside our CTO and leadership teams to craft bold narratives, engage the C-suite, and build enduring relationships with the technology industry. Whether through high-profile keynotes, media commentary, or immersive client experiences, I aim to bring our technology vision to life in a way that resonates with decision-makers and accelerates transformation at scale. What excites me most is shaping how technology can serve both business and society. I champion responsible and inclusive innovation ensuring that ethics, diversity, and “tech for good” are at the heart of how we design, deliver, and influence. My role gives me the privilege of engaging with policymakers, trade bodies, academia, and industry to shape the debate on emerging technologies, while also mentoring and empowering colleagues across PwC to elevate their own market presence. Above all, I strive to make complex ideas accessible, building confidence in technology adoption, and showing how innovation can deliver measurable outcomes with positive societal impact. Outside of PwC, I am an Honorary Senior Visiting Fellow at Bayes Business School, and was a founding advisory board member of the All-Party Parliamentary Group on AI. I was awarded 'AI Champion of the Year' at the National AI Awards 2026. HR Magazine ranks me as an 'HR Most Influential Thinker', Onalytica cite me as a 'Who's Who in AI', and I was voted 'Tech Community Leader of the Year' at the CogX Festival. I am ranked by Favikon as one of the World’s Most Influential Voices in AI (#73). I striv