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Marketing & Branding | Fintech | Author | IMT
I'm a marketing enthusiast and professional, with 10 years work experience across B2B and B2C domain. My core strength include e-commerce strategy, Technical SEO, Martech and Analytics, Performance Marketing (Google Ads and Social Media Ads). In current role, I set up the marketing and brand function at FatakPay. Scaled the team from 3 member team to 20+ member team across SEO, Retention & Growth, Social Media, Performance Ads. Co-led initial martech projects at the firm, helping Product and Tech implement WebEngage and Appsflyer. Launched new website project and authored Brand literature to unify all products under a single brand umbrella. Managed spends of INR 2Cr+ monthly to scale growth on Meta and Google to drive nearly 90L installs and 25k+ new user acquisition at sub INR 450 CAC. Scaled social media growth at 5X (organic) and cleaned on page SEO to drive both brand and non brand organic visibility (non clicks). At ASO level, helped drive 1.5L quarterly incremental installs at CPI of INR 2 along with main store and CSL strategy. Spearheaded some core campaigns: Kadam Badhaye Ja (for investment product GTM) and FatakPay Premier League (for referral GTM). My career started as a Business Analyst which makes me a tech driven and data driven strategic marketeer with core focus on building solutions and strategies for top funnel traffic and bottom funnel conversions. I've worked with some key brands for analytics solutions which include Idea Telecom and Express Scripts while for marketing strategies, I've worked with teams at ICICI Merchant Services, ITC, HAAS, Yapsody, First Advantage, O.C. Tanner, JCB, Agfa, Tata Trucks, Bajaj Finserv and etc. On brand side, recently I've been associated with Fintech & Crypto firm, such as CoinDCX Industry affinities: Automobile, EV, E-Waste, Supply Chain, Fintech, B2B SaaS, Crypto to
MICA | The School of Ideas
Post Graduate Certification, Digital Marketing and Communication
January 1, 2018 – January 1, 2018
Institute of Management Technology, Nagpur
Master of Business Administration (M.B.A.), Marketing
January 1, 2013 – January 1, 2015
COER University
Bachelor's degree, Electrical and Electronics Engineering
January 1, 2008 – January 1, 2012
FatakPay
Head of Marketing and Branding
February 1, 2025 – April 1, 2026
Mumbai · On-site
Career Break
Health and well-being
September 1, 2024 – November 1, 2024
Mumbai, Maharashtra
WebEngage
General Manager - Growth Consulting
February 1, 2024 – September 1, 2024
Mumbai, Maharashtra, India · Hybrid
Ethinos
Head - B2B
December 1, 2022 – December 1, 2023
CoinDCX
Director - Organic Marketing
May 1, 2022 – December 1, 2022
CoinDCX
Senior Manager - SEO, CRO, Product Marketing
October 1, 2021 – April 1, 2022
CoinDCX
SEO, CRO and Product Marketing Manager
January 1, 2021 – October 1, 2021
ASAPP Info Global Services Pvt Ltd
Digital Marketing Manager
February 1, 2019 – January 1, 2021
Mumbai Area, India
Ethinos
Account Manager- B2B
September 1, 2017 – February 1, 2019
Mumbai, Maharashtra, India
Zycus
Senior Executive Business Development
September 1, 2016 – September 1, 2017
Mumbai Area, India
IBM
Business Analyst
April 1, 2015 – August 1, 2016
GoQuest Media Ventures
Content Research and Sales Intern
April 1, 2014 – June 1, 2014
Mumbai Area, India
ONGC
Intern
June 1, 2011 – August 1, 2011
Advanced Google Analytics
June 30, 2026 – Present
Electric Vehicle Systems and Technology
National Skill Development Corporation
June 30, 2026 – Present
Growing Business with Facebook
upGrad.com
June 30, 2026 – Present
Boost Your Posts | BLUEPRINT eLEARNING PROGRAM
Meta
June 30, 2026 – Present
Beginner Google Analytics
June 30, 2026 – Present
Post Graduate Certification in Digital Marketing & Communication
upGrad.com
June 30, 2026 – Present
Strategic Corporate Management
Marketing Simulations for Innovative Learning Solutions Inc., USA
June 30, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across different companies (FatakPay, WebEngage, Ethinos, CoinDCX, IBM) and roles (marketing, business development, business analyst) suggests adaptability and a broad perspective. Their involvement in publishing a book and dedication to fitness indicate a well-rounded individual with interests outside of work, which can contribute positively to team dynamics and cultural fit. The continuous learning during a career break also shows initiative and a proactive approach to skill development.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and communication skills through their various management roles. Their experience in cross-functional team leadership and project management suggests a good operational fit for roles requiring collaboration and execution. The career break description also highlights self-motivation and a focus on continuous learning (GA4, Statistics), which are positive indicators for adaptability and growth mindset.