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Technical Lead & E-Commerce Manager
Shopify Plus operator and technical lead at Giraux Fine Jewelry, running end-to-end e-commerce for a 2,900+ SKU luxury jewelry brand selling in 9 localized markets with $13M+ in active Shopify catalog retail value under management. Own the custom Liquid theme, NetSuite ERP integration, Klaviyo flows, GA4/GTM analytics, and a SimplyBook booking system that has driven 1,200+ appointments and grown monthly volume +58% YoY under tenure. Also operate Digital District Partners (ricardoreyes.dev), a solo Shopify implementation studio for jewelry merchants. Previously sales & growth at PromptShop (now Meuze), a VC-backed Shopify-AI marketplace at the time. USF Business Analytics, graduating Dec 2026.
University of San Francisco
Bachelor's degree, Business Analytics
August 1, 2022 – May 1, 2026
Bishop Gorman High School
General Studies
N/A – Present
Meuze
Sales & Growth
January 1, 2026 – April 1, 2026
San Francisco, CA · Remote
Digital District Partners
Founder & Principal
December 1, 2025 – Present
San Francisco, CA · Remote
Giraux Fine Jewelry
Technical Lead & E-Commerce Manager
April 1, 2025 – Present
San Francisco, CA · On-site
Monaco Law Group
Law Firm Intern
August 1, 2022 – August 1, 2024
On-site
Cultural Fit Analysis
The candidate's background is heavily skewed towards e-commerce operations, Shopify development, and business analytics. While these roles involve technical aspects, their primary focus has been on managing existing systems, optimizing business processes, and implementing solutions within specific platforms rather than core software engineering development. The entrepreneurial spirit and focus on tangible business outcomes could be a strong cultural fit for product-driven teams. However, the lack of traditional software engineering project experience (e.g., building scalable applications from scratch, working with diverse tech stacks, contributing to open source) might indicate a mismatch for a pure 'Software Engineer' role, especially if the target role emphasizes deep coding, algorithm design, or distributed systems. Their experience is more aligned with a 'Solutions Engineer', 'E-commerce Developer', or 'Technical Product Manager' role.
Soft Skills & Operational Fit
The candidate's experience as a founder and technical lead suggests strong problem-solving, autonomy, and project management skills. Their work in sales and growth indicates an understanding of business objectives and customer needs. The detailed descriptions of their achievements, such as increasing booking volume and saving costs, highlight a results-oriented approach. However, the resume does not provide direct evidence of team collaboration in a software engineering context, which is crucial for operational fit in many engineering roles.