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Senior Data Analysis with 4+ years in Data Analytics & Marketing
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Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
A Data Analyst with over 4.4+ years of experience in E-comm(B2C) And Marketing business reporting and visualization. Expert in SQL, Power BI, Python, Excel, Machine Learning and Statistics
Rajeev Institute of Technology
Major in Electical · Electrical
N/A – June 30, 2017
Tech Mahindra
Data Analyst - Data Analytics
July 1, 2023 – Present
India
Concentrix
Analyst Trainer
March 1, 2021 – February 1, 2023
India
Marketing Campaign Performance
June 24, 2026 – Present
Unified two misaligned campaign data sources using a multi-key JOIN and pre-analysis validation to eliminate attribution errors. Tools: SQL. Result: Clean, reliable data foundation for all downstream reporting. Replaced vanity metrics with cost-per-conversion reporting to make campaign spend decisions actionable. Tools: SQL, excel. Result: Campaign managers could directly tie spend to outcomes without needing SQL access. Identified budget misallocation by cross-analyzing spend vs. conversion performance across campaigns and geographies. Tools: SQL, Python, Excel. Result: Quantified the gap between high-spend and high-performing segments, enabling targeted budget reallocation
View ProjectAdventure Works - Bike Sales
June 24, 2026 – Present
Cleaned and validated a retail dataset by removing duplicates, handling missing values, and fixing data types to ensure analysis-ready data. Tools: Python (Pandas). Result: Eliminated data inconsistencies before any analysis began, ensuring accurate downstream reporting. Built a Power BI dashboard solving key business problems - identifying top revenue-generating products, top 10 customers by revenue, and total profit, orders, and revenue in one view. Tools: Power BI, SQL. Result: Gave stakeholders a complete down-funnel view of product performance without needing raw data access. Conducted month-over-month return rate analysis across products to identify trends and root causes at two levels of depth. Tools: Power BI, SQL. Result: Identified a 1.68% increase in product return rate compared to the previous month, flagging it for pricing and inventory review.
View ProjectCultural Fit Analysis
The candidate's project diversity, ranging from marketing campaign performance to retail sales analysis, indicates adaptability and a broad interest in applying data analysis across different business domains. Their experience in both a large IT services company (Tech Mahindra) and a BPO (Concentrix) suggests exposure to varied work environments. The role as an 'Analyst Trainer' at Concentrix shows a willingness to share knowledge and contribute to team development, which aligns well with a collaborative culture. The focus on delivering actionable insights and quantifiable results aligns with performance-driven cultures.
Soft Skills & Operational Fit
The candidate demonstrates strong problem-solving skills through identifying and resolving data attribution errors, budget misallocation, and increasing return rates. Their experience in training and stakeholder management indicates good communication and collaboration skills. The automation of reporting workflows highlights an efficiency-driven mindset. The candidate's project descriptions show a results-oriented approach, quantifying impacts where possible.