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Marketing Manager with 10+ years in Performance Marketing & Data Analytics
Results-driven paid search and digital marketing professional with over 12 years of experience in driving revenue growth through innovative online marketing strategies. Expertise in leveraging data analytics and market insights to optimize campaigns, enhance brand visibility, and maximize ROI. Proven track record of developing comprehensive 360-degree marketing initiatives that align with business objectives and effectively engage target audiences. Performance Marketing professional with 12+ years of experience managing 1Cr+ budgets across Google Ads, Meta, Affiliate, Influencer, SEO & Email Marketing for e-commerce and lead gen businesses. Leverages AI tools & automation to drive ROAS, conversions, and team performance.
Kurukshetra University
B.Tech/B.E.
August 1, 2013 – January 1, 2013
St Paul Senior Secondary
Xllth · English
June 1, 2009 – January 1, 2009
Saraswati Vidya Mandir
Xth · English
June 1, 2007 – January 1, 2007
Cardekho.com
Senior Digital Marketing Manager
June 1, 2022 – Present
Gurgaon, Haryana, India
MyFlowerTree
Marketing Head
January 1, 2019 – January 1, 2022
India
EaseMyTrip
Assistant Digital Marketing Manager
January 1, 2018 – January 1, 2019
India
PinnacleWorks
Assistant Digital Marketing Manager
January 1, 2015 – January 1, 2018
India
Curoso Consulting
SEO Analyst
January 1, 2014 – January 1, 2015
India
Woxa Technologies
Digital Marketer
January 1, 2013 – January 1, 2014
India
Cultural Fit Analysis
The candidate has worked across various industries (e-commerce, automotive, education, medical, real estate, consulting, astrology, travel) and company sizes, demonstrating adaptability. The consistent progression in roles from SEO Analyst to Marketing Head and Senior Digital Marketing Manager indicates ambition and a growth mindset. The breadth of skills and experience in different marketing facets suggests a versatile individual who can contribute to diverse marketing initiatives.
Soft Skills & Operational Fit
The candidate's resume highlights team leadership, budget planning and execution, and strategic thinking, indicating strong operational fit. The descriptions of managing large budgets and teams suggest good organizational and decision-making skills. The emphasis on optimizing ROAS and conversions points to a results-driven mindset.