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SEO Specialist with 10+ years in Generative Engine Optimization & Technical SEO
AI SEO Specialist with 13+ years of experience in Technical SEO, News SEO, and Generative Engine Optimization (GEO). Expert in optimizing content for Google AI Overviews, Perplexity, ChatGPT, and LLM citation surfaces using entity-first architecture and answer-engine-optimized content structures. Proven leader who has delivered 80+ cross-functional SEO projects for high-volume digital news publishers, driving measurable improvements in organic visibility, crawl efficiency, and AI search presence. Experienced in LLM-assisted SEO workflows, structured data automation, Core Web Vitals remediation, and agentic SEO pipelines. Available for fully remote roles globally.
Delhi School of Internet Marketing
Delhi University, Digital Marketing
January 1, 2013 – Present
SBR - Matériel dentaire
Bachelor of Arts
N/A – Present
INDIA TV (Independent News Service Pvt Ltd)
Assistant manager SEO
August 1, 2021 – Present
Noida · On-site
India TV News Channel
Search Engine Optimization Manager
August 1, 2021 – Present
Media Search Group
Senior SEO Executive
March 1, 2016 – August 1, 2021
Media Search Group
Search Engine Optimization Executive
March 1, 2016 – August 1, 2021
Value4Brand
Digital Marketing Executive
February 1, 2013 – March 1, 2016
New Delhi Area, India · On-site
Backlink Management
Semrush
June 25, 2026 – Present
Google All Certifications
June 25, 2026 – Present
Link Building Test
Semrush
June 25, 2026 – Present
Competitive Analysis and Keyword Research Test
Semrush
June 25, 2026 – Present
Mobile, International, and Local SEO Test
Semrush
June 25, 2026 – Present
Content Marketing and SEO Fundamentals Exam
Semrush
June 25, 2026 – Present
SEO Toolkit Exam for Advanced Semrush Users
Semrush
June 25, 2026 – Present
Technical SEO
Semrush
June 25, 2026 – Present
Local SEO
Semrush
June 25, 2026 – Present
Mobile SEO
Semrush
June 25, 2026 – Present
Social Media Marketing Certification
HubSpot
June 25, 2026 – Present
Digital Advertising
HubSpot
June 25, 2026 – Present
On-Page and Technical SEO
Semrush
June 25, 2026 – Present
AI Search Optimization Masterclass
Positive Surfer
June 25, 2026 – Present
Keyword Research
Semrush
June 25, 2026 – Present
Semrush Social Media Toolkit
Semrush
June 25, 2026 – Present
Competitor Analysis with Semrush
Semrush
June 25, 2026 – Present
Advanced Competitive Research
Semrush
June 25, 2026 – Present
SEO Fundamentals
Semrush
June 25, 2026 – Present
Inbound Marketing
HubSpot
June 25, 2026 – Present
Semrush SEO Toolkit
Semrush
June 25, 2026 – Present
Semrush Site Audit
Semrush
June 25, 2026 – Present
SMM Fundamentals
Semrush
June 25, 2026 – Present
Google Analytics Certification
June 25, 2026 – Present
Hubspot Advance SEO
HubSpot
June 25, 2026 – Present
Cultural Fit Analysis
The candidate's extensive experience across various facets of SEO, from traditional on-page/off-page to advanced AI-driven strategies, demonstrates a broad and adaptable skill set. Their work with a high-traffic national news publisher (India TV News Channel) indicates an ability to operate in fast-paced, high-stakes environments. The explicit mention of being available for fully remote roles globally and flexible time zones suggests a willingness to integrate into diverse team structures. The breadth of certifications from Semrush, HubSpot, and Google, along with an 'AI Search Optimization Masterclass,' shows a commitment to continuous learning and staying current with industry trends, which aligns well with a culture of innovation and growth.
Soft Skills & Operational Fit
The candidate demonstrates strong project management and cross-functional collaboration skills, evidenced by leading 80+ SEO projects and coordinating with editorial, product, and engineering teams. Their experience in building AI-assisted workflows and managing large-scale technical programs indicates a proactive and innovative approach to problem-solving. The focus on measurable improvements (e.g., 35%+ increase in Discover impressions, 70% reduction in manual metadata time) suggests a results-oriented mindset. The candidate's extensive certifications and continuous learning in emerging areas like AI Search Optimization indicate a strong drive for professional development and adaptability.