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Marketing Manager with 7+ years in Performance Marketing & Digital Growth
Performance Marketing & Digital Growth professional with 7+ years of experience driving revenue, acquisition, and retention across retail and e-commerce brands in GCC and India. Experienced in handling multi-brand portfolios, leading budgeting, media planning, and campaign execution aligned with business KPIs. Achieved consistent growth by improving ROAS, reducing CAC, and scaling high-performing campaigns across retail and e-commerce brands; successfully delivered Ramadan targets despite market challenges. Strong experience managing multi-brand portfolios (fashion, lifestyle, retail), leading budget planning, media strategy, and campaign execution aligned with seasonal sales cycles and business KPIs. Proficient in Meta Ads, Google Ads, TikTok Ads, GA4, MoEngage, WebEngage, Klaviyo, plus analytics tools like Power BI, Tableau, and advanced Excel.
International School Of Business & Media
PGDM · Marketing Management, Business Communication, Financial Management, Business Environment, Strategic Management
August 1, 2019 – June 30, 2021
Delhi University
B.A · Office Management & Secretarial Practices (E-Commerce, Business Law, Communication & Business Correspondence, Banking and Insurance Operations, Corporate Law, Financial Accounting)
August 1, 2016 – June 30, 2019
Green Honchos
Digital Marketing Manager
October 1, 2025 – Present
Dubai, Dubai, United Arab Emirates
Middle East Retail Group
Digital Marketing Manager
March 1, 2025 – October 1, 2025
Dubai, Dubai, United Arab Emirates
Sell Thru (Marketing Agency)
Digital Marketing Specialist
April 1, 2023 – March 1, 2025
Dubai, Dubai, United Arab Emirates
ICICI Bank
Asst. Marketing Manager
May 1, 2022 – February 1, 2023
Delhi, Delhi, India
Limeroad.com
Marketing Executive
July 1, 2019 – April 1, 2022
Delhi, Delhi, India
Cultural Fit Analysis
The candidate's experience across diverse retail and e-commerce brands (fashion, lifestyle, electronics, banking) in both GCC and India markets suggests adaptability and a broad understanding of different consumer segments and market dynamics. Their consistent focus on performance-led growth and achieving measurable KPIs aligns well with results-oriented cultures. The exposure to both agency and client-side roles indicates a versatile professional who can adapt to different organizational structures and demands. The emphasis on collaboration with various internal and external teams points to a team-player mindset.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit through their consistent focus on data-driven decision-making, A/B testing, and continuous optimization across various campaigns. Their experience in collaborating with brand, merchandising, analytics, and creative teams indicates good teamwork and communication skills. The ability to manage multi-brand portfolios and large budgets suggests strong organizational and project management capabilities. The candidate's proactive approach to overcoming market challenges (e.g., delivering Ramadan targets) highlights resilience and problem-solving skills.