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Marketing with 10+ years in Paid Social Media & Programmatic Advertising.
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
With 10 years of digital advertising experience, I specialize in paid social media and programmatic advertising, managing end-to-end digital portfolios for global brands. Proficient in Meta Ads Manager, TikTok Ads Manager, Demand Side Platforms, and marketing automation solutions, delivering measurable business outcomes.
ICFAI University
Bachelor of Technology
August 1, 2008 – June 30, 2012
Independent Paid Media Consultant
Digital Marketing Strategist
February 1, 2025 – Present
India
TikTok
Client Solution Manager
August 1, 2020 – June 1, 2022
Singapore, Central Singapore Community Development Council, Singapore
Publicis Media
Account Manager
March 1, 2018 – July 1, 2020
Singapore, Central Singapore Community Development Council, Singapore
Havas Media
Senior Social Media Trader
July 1, 2015 – March 1, 2018
Singapore, Central Singapore Community Development Council, Singapore
Early Career Digital Marketing Experience
Digital Marketing and Campaign Management Experience
January 1, 2012 – January 1, 2015
India
Cultural Fit Analysis
The candidate's diverse experience across multiple agencies (Publicis Media, Havas Media) and a major platform (TikTok), coupled with freelance consulting, indicates adaptability and a broad understanding of different organizational cultures and client needs. Their work with global brands and across multiple Southeast Asian markets suggests a strong ability to navigate diverse cultural contexts. The emphasis on training and mentoring aligns with a collaborative and growth-oriented environment. The target role is 'Marketing', and the candidate's extensive experience in digital marketing, particularly paid media and performance marketing, aligns very well with this target.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, client management, and training capabilities. Their experience in developing playbooks and standardizing processes indicates a focus on operational efficiency and scalability. The ability to manage large budgets and diverse client portfolios suggests excellent organizational and strategic planning skills. Collaboration with cross-functional teams for data-driven pitch materials highlights teamwork and analytical communication.