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Client Services at Inizio Evoke | Healthcare Advertising | Pharma Advertising
With a strong foundation in rare disease marketing, my goal is to drive growth and success in the pharmaceutical industry through diverse experiences in new product launches, sales, brand strategy planning, project management, and patient advocacy. I am also open to relocating to pursue new opportunities and further my career. As a marketing professional at Biocodex, a pharmaceutical company providing seizure management in children, I leveraged my scientific background to understand Dravet syndrome as a rare disease and the pharmacodynamics of DIACOMIT® (stiripentol). Using my project management skills I created and executed effective HCP + DTC marketing strategies, and supported cross-functional teams. My recent achievements include increasing and maintaining revenue by 20% in 2022 and 2023 using digital ads, launching the expanded indication update, supporting the sales team, and executing conferences and peer-to-peer education programs with KOLs. I also oversaw the MLR review process for marketing promotional materials and monitored all marketing materials' legal, regulatory compliance, and medical accuracy.
San Francisco State University
Bachelor of Science - BS, Microbiology, minor in Chemistry
N/A – Present
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Cultural Fit Analysis
The candidate's experience spans various roles in biotech and scientific companies, indicating an ability to adapt to different organizational structures and product types. Their background in microbiology and chemistry, combined with roles in product management and marketing, suggests a scientific mindset applied to business challenges. However, the target role of 'Data Analyst' is not strongly aligned with the primary focus of their recent experience, which is heavily skewed towards marketing and product management. While there are instances of data handling (SKU classification, customer data sanitization, neuron analysis), a dedicated data analyst role requiring deep statistical analysis, advanced SQL, or specific data visualization tools is not explicitly demonstrated. The cultural fit for a pure data analyst role might require a significant shift in focus from their previous responsibilities.
Soft Skills & Operational Fit
The candidate demonstrates strong organizational skills, evidenced by managing large SKU classifications, orchestrating product fairs, and creating efficient filing systems. Their experience in leading promotional review committees and managing marketing budgets suggests attention to detail and responsibility. Collaboration with sales teams and external partners indicates good interpersonal skills. The role as a Product Manager and Marketing professional highlights strategic thinking and execution capabilities.