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Marketing Manager with 6+ years in Content Strategy & Data-Driven Insights
Content Strategy & Insights professional with 6 years of experience turning complex data into narratives that drive commercial outcomes. Currently leading programming strategy and insights for India's largest Tamil-language television network and OTT business (4 channels, 650+ GRPs), where I build performance frameworks, develop AI-integrated analytical tools, and collaborate with 15+ cross-functional stakeholders to shape content decisions that impact millions of viewers. Proven track record in original IP development, behavioral audience segmentation, and translating consumer insights into actionable strategy. Strong project management skills with experience driving multi-month initiatives from concept through senior leadership pitches. IIM Ahmedabad MBA graduate.
Indian Institute of Management Ahmedabad (IIMA)
MBA
August 1, 2020 – June 30, 2022
College of Engineering Guindy, Anna University
B.Tech · Mechanical Engineering
August 1, 2014 – June 30, 2018
JioStar India (Star Vijay & Hotstar – Tamil Cluster)
Manager - Programming Strategy & Insights
September 1, 2024 – Present
Chennai, Tamil Nadu, India
Accenture Strategy
Strategy Consultant – CEO & Enterprise Strategy
July 1, 2022 – September 1, 2024
Bengaluru, Karnataka, India
upGrad Campus
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April 1, 2022 – June 1, 2022
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Tata Consultancy Services
Management Consulting Intern
April 1, 2021 – June 1, 2021
Gurgaon, Haryana, India
Voltas Ltd (Tata Group)
Product Sales Senior Engineer
July 1, 2018 – May 1, 2020
Chennai, Tamil Nadu, India
Cultural Fit Analysis
The candidate's diverse experience across media, consulting, and product management, coupled with an MBA from a top-tier institution, suggests adaptability and a broad perspective. Their involvement in original IP development and AI integration indicates an innovative and forward-thinking mindset. The consistent achievement of targets and recognition for exceptional client impact points to a results-oriented and high-performance cultural fit. The candidate's background in both large corporations (Tata Group, Accenture) and a dynamic media environment (JioStar) shows versatility.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and problem-solving skills, evidenced by their rapid promotion at JioStar and recognition at Accenture. Their experience in managing multi-disciplinary teams and communicating with senior leadership indicates excellent operational fit for roles requiring cross-functional collaboration and strategic execution. The ability to deconstruct complex problems and build performance frameworks suggests a highly analytical and structured approach to work.