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Marketing Manager with 10+ years in Digital Marketing & Platform Growth
10+ years of experience in marketing and digital strategy, covering brand communication, digital platform development, content-to-conversion optimization, and user engagement enhancement. Proven track record of building digital platforms and growth models from 0–1, leveraging multi-platform ecosystems (website, mini-programs, social media, content platforms) through data analysis, user insights, and iterative optimization to drive traffic growth, conversion, and revenue improvement. International and cross-cultural work experience with full professional proficiency in English; well-versed in China's digital ecosystem and social commerce platforms.
Asia Pacific University (Malaysia)
Master of Business Administration
August 1, 2014 – June 30, 2016
Personal Projects
Digital Content & Social Media Management
August 1, 2025 – Present
Cambodia
Signature Reality Homes Real Estate
Marketing Manager
May 1, 2025 – August 1, 2025
Dubai, Dubai, United Arab Emirates
Powerlong Real Estate Holdings Limited
Marketing / Operations Manager
September 1, 2020 – November 1, 2024
Hangzhou, Zhejiang, China
Midea Real Estate Holdings Limited
Marketing Manager
May 1, 2019 – December 1, 2019
Hangzhou, Zhejiang, China
Ningbo Vanion Tourism Investment Co., Ltd.
Marketing Supervisor
March 1, 2018 – May 1, 2019
Hangzhou, Zhejiang, China
Country Garden Holdings Company Limited
Market executor
December 1, 2015 – February 1, 2018
Malaysia
Trending Content Execution
June 30, 2026 – Present
Produced content aligned with platform trends; single post achieved 300K+ views, 6K+ interactions, 1.5K+ comments within 24 hours.
Sustained Account Growth
June 30, 2026 – Present
Built theme-based Xiaohongshu account from 0, consistently achieving 20K-50K views per post, fostering ongoing engagement.
Rapid Cold Start
June 30, 2026 – Present
Strategically launched new account, surpassing 50K views in 2 weeks, demonstrating fast planning, execution, and performance validation.
Cultural Fit Analysis
The candidate's diverse experience across multiple companies and international settings (Malaysia, Vietnam, China, UAE) suggests adaptability and a global mindset. Their involvement in personal projects alongside professional roles indicates initiative and a continuous learning attitude. The focus on data-driven optimization and measurable results aligns with performance-oriented cultures. The breadth of platforms managed and the ability to build from scratch demonstrate a proactive and resilient approach.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit through their detailed descriptions of managing content pipelines, A/B testing, data tracking, and cross-functional collaboration. Their experience in leading large-scale projects and coordinating with diverse teams indicates strong organizational and leadership soft skills. The ability to adapt strategies for different platforms and cultures suggests flexibility and problem-solving capabilities.