PAYAL RATHORE

Senior Analyst with 2+ years in CRM Management & Data Analysis.

Test Prep Publication Pvt. Ltd.

Babu Banarasi Das University (BBDU)

Indore, Madhya Pradesh, India

Since April 23, 2026

About

Operations & CRM Analyst with 2.5+ years of experience in CRM management, sales operations, lead management, MIS reporting, client coordination, and data analysis. Hands-on experience in independently managing CRM systems and supporting business operations through structured reporting.

Top Skills

Data AnalysisExcelConfluence

Skills

Data AnalysisCross Functional CollaborationExcelConfluence

Education

Babu Banarasi Das University (BBDU)

MBA · Business Analysis

August 1, 2018 – June 30, 2020

CSJMU, Kanpur

BA · English Language & Education

August 1, 2015 – June 30, 2018

Experience

Test Prep Publication Pvt. Ltd.

Operations & CRM Analyst

July 1, 2025 – Present

Intelliclick Services Pvt. Ltd.

CRM Analyst

January 1, 2024 – May 1, 2025

EduGorilla

Operations & CRM Analyst

June 1, 2022 – September 1, 2023

Paisabazaar

Sales Operations Associate

December 1, 2020 – February 1, 2022

Certifications

Project Management Foundations

April 1, 2026 – Present

Project Management: Ethics

April 1, 2026 – Present

Certified Associate in Project Management (CAPM)

April 1, 2026 – Present

Project Management: Requirements

April 1, 2026 – Present

Key Strengths

Based on resume, candidate demonstrates strong experience in CRM data management, including lead entry, validation, cleansing, and lifecycle tracking.
Proven ability in preparing comprehensive MIS reports using Excel and Google Sheets to monitor key operational metrics, lead performance, and conversions.
Experience in cross-functional collaboration, coordinating with sales and operations teams to ensure smooth execution and provide actionable insights.
Background includes supporting sales operations, lead qualification, and assisting in sales forecasting and data analysis.

Cultural & Operational Fit

Cultural Fit Analysis

The candidate's psychometric test score is 0 out of 500, indicating a complete lack of alignment with the evaluated traits including logical reasoning, work attitude, stress handling, and team collaboration. This score raises serious concerns about cultural fit and fundamental workplace competencies.

Soft Skills & Operational Fit

AI is analyzing your overall score…

Identifying your key strengths…

Evaluating your skill match against the job requirements…

Key Strengths

Based on resume, candidate demonstrates strong experience in CRM data management, including lead entry, validation, cleansing, and lifecycle tracking.
Proven ability in preparing comprehensive MIS reports using Excel and Google Sheets to monitor key operational metrics, lead performance, and conversions.
Experience in cross-functional collaboration, coordinating with sales and operations teams to ensure smooth execution and provide actionable insights.
Background includes supporting sales operations, lead qualification, and assisting in sales forecasting and data analysis.

Cultural & Operational Fit

Cultural Fit Analysis

Soft Skills & Operational Fit