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Digital Marketing Executive with 4 years of Experience | WordPress Developer | SEO | Social Media | Google Ads | Analytics | Canva | Freelancer
I am Payal Mohanty and I am a Digital Marketer. I have been working in the field for more than 3 years. SEO Executive with 3 year of experience in the Digital Marketing Industry. Improved organic search rankings from page 3 to Top 5 for 10+ high-competition keywords for a Digital Marketing Institute. SEO SKILLS:- 1. On-page SEO 2. Off-site SEO 3. Link building 4. Keyword research 5. Competitor analysis 6. Target audience analysis 7. Image optimization & Campaign / content calendars 8. Local SEO 9. Local Listing SMM SKILLS:- 1. Social Media Management 2. Social Media Optimization 3. Analytics and Insights 4. Creating Content Calendar 5. Facebook Ads 6. Instagram Ads Apart from this I have knowledge about Canva Designs and WordPress Website Design. Ex-employee as Relationship Officer at SBI Cap-Securities and Ex-employee as Executive Officer at IFFCO TOKIO General Insurance Co. Ltd. Team-player | Hardworking | Good Learner
Biju Patnaik University of Technology, Odisha
Master of Business Administration - MBA, Marketing & Finance
August 1, 2018 – August 1, 2020
Ravenshaw University
Information science and telecommunications, Computer Science
July 1, 2015 – May 1, 2018
Legal Terminus Private Limited
Digital Marketing Executive
March 1, 2024 – Present
Bhubaneswar, Odisha, India · On-site
VARDA Invitation Bhubaneswar
Digital Marketing Executive
May 1, 2023 – March 1, 2024
Bhubaneswar, Odisha, India · On-site
Digital Gaurabh
Search Engine Optimization Executive
March 1, 2022 – May 1, 2023
Bhubaneswar, Odisha, India · On-site
SBI Securities
Relationship Officer
November 1, 2021 – January 1, 2022
Baripada, Odisha, India
IFFCO Tokio General Insurance Co. Ltd.
Executive Officer
September 1, 2020 – November 1, 2020
Soro, Odisha, India
Fundamentals of digital marketing
June 23, 2026 – Present
Digital marketing
Digital Gaurabh
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's experience is directly aligned with the 'Digital Marketing Executive Intern' target role, showing a clear career path in digital marketing. The projects field is empty, which limits the assessment of project diversity. The breadth of skills is focused on digital marketing, particularly SEO and social media, which is relevant to the target role. However, the lack of diverse projects or broader skill sets beyond core digital marketing limits the assessment of adaptability to varied cultural contexts or innovative problem-solving.
Soft Skills & Operational Fit
The candidate's experience descriptions highlight responsibilities in managing client online marketing strategies, suggesting an ability to handle multiple tasks and client interactions. The focus on analytics and performance tracking indicates a data-driven approach. However, without specific psychometric test results, a detailed assessment of logical reasoning, work attitude, stress handling, and team collaboration is not possible.