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Fractional CMO for MSMEs & early-stage startups | CEO & Founder - 26Tech | Automotive Engineer
Pallavi is a strategic growth driver with 17+ years of global experience spanning automotive engineering, marketing, and deep tech solutions. Her unique strength is in translating complex technical insights into powerful market strategies, consistently delivering tangible business growth across diverse sectors. Her career began at Ford Australia, where for over 7 years she led vehicle dashboard quality improvements across 28 Asia-Pacific models. Her 6-sigma Black Belt project even updated Ford's global test methodology. In 2018, Pallavi transitioned to marketing, building the first team at Anant National University. She rapidly amplified brand awareness, boosting admitted students by 85% and diversity by 81%. Demonstrating her entrepreneurial spirit, in 2020 she founded 26Tech, a fractional marketing and communications firm. In 5 years, 26Tech has partnered with 70+ diverse B2B/B2C clients, driving impactful growth. Her leadership notably secured IIM Mumbai incubation for a startup, devised a successful business continuity software launch strategy in a crowded market, and meticulously overhauled a D2C healthcare brand's entire marketing department (structure, strategies, budgeting). Bridging engineering and marketing, Pallavi is the Co-founder of iDG10 Engineering Solutions, developing advanced oil & gas tools. She spearheaded its IIT Ropar incubation and secured strategic MoUs for hydrogen/carbon transportation solutions. Beyond her ventures, Pallavi empowers future leaders. She has mentored over 800 entrepreneurs through organisations like Wadhwani Foundation, Geneva Business School, Myanmar, and Google Startups' Level Up, and serves on the Army Institute of Technology's Innovation Council. Her contributions earned her recognition as a ‘LinkedIn Top Voice’, ‘Punjab Woman Leaders’ Award 2024 and ‘Fabulous Marketer’ Award 2025.
Ashoka University
Certificate programme, Introduction to Behavioural Sciences
January 1, 2020 – January 1, 2020
University of Cambridge
Executive Program, Strategic Digital Marketing
January 1, 2019 – January 1, 2020
Hochschule Esslingen - University of Applied Sciences
M.Sc., Automotive Engineering (Design)
January 1, 2005 – January 1, 2007
Army Institute of Technology (AIT), Pune
B.E., Mechanical Engineering
January 1, 2000 – January 1, 2004
Delhi Public School Vasant Kunj
12th, Science with Computers
January 1, 1997 – January 1, 1999
iDG10 Engineering Solutions
Director, Co-Founder
January 1, 2025 – Present
Fracktal Works
Fractional CMO
April 1, 2024 – December 1, 2024
Remote
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Fractional CMO
April 1, 2023 – Present
Remote
Army Institute of Technology (AIT), Pune
Advisory Board Member of the Institution’s Innovation Council (IIC)
January 1, 2023 – Present
EarthyHues
Fractional CMO
August 1, 2022 – October 1, 2024
Remote
iDG10 Engineering Solutions
Head - Marketing and Business Development
January 1, 2021 – December 1, 2024
Business 2 Community
Contributing Writer
September 1, 2020 – January 1, 2022
26 Technology Services
Chief Executive Officer & Founder
April 1, 2020 – Present
Mohali district, India
Anant National University
Marketing Manager
July 1, 2018 – March 1, 2020
Greater Ahmedabad Area
Neev magazine
Co-Founder
November 1, 2015 – July 1, 2020
Ford Motor Company
APA VFG leader - IP & Console
May 1, 2012 – November 1, 2017
Ford Motor Company
Project Engineer - Interior hard trims and door trims
June 1, 2010 – May 1, 2012
Augen Technologies Software Solutions
Design Engineer
December 1, 2007 – March 1, 2010
Bangalore area, India
IFB Automotive Pvt Ltd
Post Graduate Engineer Trainee
March 1, 2007 – August 1, 2007
Bangalore area, India
Bertrandt Group
Internship student
August 1, 2006 – January 1, 2007
Ehningen, Germany
Cultural Fit Analysis
The candidate's diverse experience, ranging from automotive engineering at Ford to founding digital marketing agencies and magazines, suggests a high degree of adaptability and an entrepreneurial spirit. Their involvement in an Institution’s Innovation Council and co-founding a startup focused on value education indicates a drive for innovation and social impact. This breadth of experience and willingness to take on varied challenges suggests a good cultural fit for dynamic and growth-oriented environments, particularly those valuing strategic leadership and innovation. However, the lack of specific project details makes it difficult to assess collaboration styles or specific cultural contributions beyond leadership.
Soft Skills & Operational Fit
The candidate's resume highlights strong leadership, strategic thinking, and entrepreneurial drive. Experience as a Co-Founder and CEO, along with advisory roles, suggests a proactive and results-oriented approach. The descriptions of setting up marketing teams and achieving enrollment objectives demonstrate operational effectiveness and team management capabilities. The transition from automotive engineering to marketing and business development indicates adaptability and a broad skill set.