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Lead Software Engineer at Tradeling.com | AI Powered Search and Personalization Advocate | Golang | Node.js | PHP | Elasticsearch | Kafka | Ecommerce | Search & Discovery | Fintech
I’m a Lead / Senior Software Engineer with 10 + years of shipping large-scale, cloud-native platforms across MENA and Europe. I currently own search, catalog, and personalization engineering at Tradeling, the region’s largest B2B marketplace. Business Impact — Introduced an AI-driven vector-search and merchandising stack that pushed search-to-order conversion up 11 % and halved Elasticsearch spend. Added a dynamic repricing service and marketplace feeds that captured an extra 7 % in revenue. Intelligent Solutions — Productionised multilingual NLP pipelines covering 80 % of SKUs, automated BNPL credit decisions for B2B buyers, and rolled out real-time product grouping and classification to keep the catalog clean and relevant. Scaling the Stack — Grew the catalog from 1.5 M to 6 M + SKUs, shaved P95 search latency by 38 %, and led a multi-tenant expansion into KSA that boosted GMV 45 % MoM. Previous roles included architecting airline-ticketing microservices at Fly365 and building an education-management SaaS from scratch at Parent.eu. Secure & Robust Ops — Applied OWASP, Kubernetes, and Terraform best practices to deliver 99.9 % uptime, slash data-transfer fees 54 %, and keep services audit-ready. People & Collaboration — Mentor a squad of five engineers, drive two-week release cycles, and partner with product stakeholders to turn ideas into revenue-generating features. Tech toolkit: Go, Node.js/TypeScript, Elasticsearch (vector & AI search), Kafka, NATS, RabbitMQ, MongoDB, PostgreSQL, Redis, Docker, Kubernetes, AWS, GitHub Actions, CI/CD Industries served: E-commerce marketplaces, online travel, education SaaS, emerging BNPL/FinTech I thrive on turning messy data and bold ideas into fast, reliable systems that grow revenue, cut cost, and delight users—feel free to connect if you’re tackling similar challenges or just want to talk tech.
Faculty of Computer And Information Helwan University
Very Good, Computer Science
January 1, 2012 – January 1, 2016
Tradeling
Lead Software Engineer
January 1, 2025 – Present
Dubai, United Arab Emirates
Tradeling
Senior Software Engineer
April 1, 2020 – December 1, 2024
Dubai, United Arab Emirates
Fly365.com
Senior Software Engineer
May 1, 2019 – April 1, 2020
Cairo Governorate, Egypt
Parent
Senior Backend Engineer
May 1, 2017 – May 1, 2019
Cairo Governorate, Egypt
AMIT Learning
Back-End Developer
March 1, 2016 – June 1, 2016
Maadi
Information Technology Industry Development Agency, ITIDA
Back-End Developer Trainee
July 1, 2015 – September 1, 2015
Nasr Ciry
Bright Creations
Back End Developer
May 1, 2015 – May 1, 2017
Al Jizah, Egypt
Egypt App Factory
Technical Support
January 1, 2014 – May 1, 2015
Smart Village
Root Website
May 28, 2026 – Present
This Website is to Root Activity in helwan university
OS Windows Phone Application
May 28, 2026 – Present
http://www.windowsphone.com/s?appid=80b13e3a-49ef-4ac3-8ed4-509e2bef8570
Parent Aps Application
November 1, 2017 – Present
Parent is mobile and portal application manage institutions and keep parents monitor their children’s activities every day. Provide easy connection between staff and contacts for asking about their children. Parents can stay connected with their children all day long reporting sick and vacation have never been easier, directly through their mobile phones My responsibilities : - Find the fast and flexible tools to build restful APIs for multiple platforms Android - IOS and Angular - Make sure we are using clean code architecture to be salable and easy to adding modules.
Mazda Mobile application
August 1, 2017 – October 1, 2017
Mazda is mobile application for Mazda car to show all cars and its specifications you can determine closest maintenance station and other services
Misr El-kheer Mobile Application
June 1, 2017 – August 1, 2017
Mobile Application for Misr El-kheer charity , 1- show latest news for misr elkheer 2-show products and causes 3-buy products and donate for misr-elkheer 4-show events and subscribe for volunteering
Road Cast
April 1, 2017 – June 1, 2017
Road cast is mobile application for uber and transitions Instrument to show all advertisement ,videos and news for customers
ONTV
April 1, 2017 – June 1, 2017
website for on-e channel to show all series ,programs and schedule information for channel
Passin
November 1, 2016 – April 1, 2017
Passin is a mobile application which allows the employees to keep record of their attendance simply by using beacons technology. https://play.google.com/store/apps/details?id=com.brightcreations.passin Mobile App and Dashboard Features: -Detailed Attendance Logs - Check your detailed attendance logs daily. -Push Notifications - Receive push notifications directly from the dashboard. -Manual Attendance Entries - Add attendance manual entries to record that you have been working from home or in an external meeting, even when you are out of the beacon's range. - Full Management for our attendance , employees , locations , groups and Reports
The CorHR
September 1, 2016 – Present
portfolio website for thecorehr company and manage the company
Egyptian Drilling Company
August 1, 2016 – Present
portfolio website to company and manage the company
Egypt Tourism
July 1, 2016 – Present
Web Site for Egypt Tourism Authority to display fantastic views in egypt in 14 language to see it in many countries
Redjani
March 1, 2016 – Present
E-commerce website to display products that added in maktabi and customer can filter product and buy it
Maktabi
March 1, 2016 – Present
an e commerce website to add and manage products and manage setting for products
Easy Learning Website
August 1, 2015 – Present
This Project admin can add students and activate it and upload material videos and student can watch this videos
Trust Website
March 1, 2015 – Present
This Website for Trust Company
Amany Fawzy Website
October 1, 2014 – Present
This Is portfolio Website for Dr Amany fawzy
Cultural Fit Analysis
The candidate has worked in diverse environments, from startups (Parent, Fly365.com) to larger e-commerce platforms (Tradeling). The breadth of projects, including charity and educational applications, suggests adaptability and a willingness to work on various problem domains. However, the project descriptions lack specific details on team collaboration or cultural contributions, making a deep assessment of cultural fit challenging. The projects listed are predominantly personal, which might indicate a strong individual drive but less emphasis on collaborative team projects outside of professional roles.
Soft Skills & Operational Fit
The candidate's experience descriptions highlight leadership in sprint planning, OKRs, performance reviews, and mentoring, indicating strong operational and team management skills. Their work on self-serve tools and automated systems suggests a focus on efficiency and empowering business teams.