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Digital Marketing Analyst with 1+ years in Data Analytics & Digital Marketing
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
I'm someone who loves creating, exploring and constantly learning. I enjoy working with data because it lets me uncover patterns, tell stories and turn information into clear visuals that make an impact. I'm equally drawn to new domains and skills, and I'm always looking for ways to combine creativity with analysis. This blend of curiosity, design thinking and data enthusiasm is what keeps me motivated and helps me bring fresh ideas to every project.
BMS COLLEGE OF COMMERCE AND MANAGEMENT
BBA
August 1, 2023 – June 1, 2026
Streetlight Studio
PROJECT MANAGER
December 1, 2024 – Present
Bengaluru, Karnataka, India
Hotel bookings cancellations
June 28, 2026 – Present
Analyzed 119K+ hotel booking records to identify a 37% cancellation rate using an interactive Excel dashboard. Reduced 15% of cancellations through pattern analyses, converted data into a Profitable margin. Segmented cancellations by hotel type, customer type, room category, and seasonality to isolate key driversS. Translated cancellation patterns into actionable insights to support revenue optimization and booking strategy
Store Sales and Revenue visualization
June 28, 2026 – Present
Built an interactive Superstore sales and profit dashboard analyzing $2.29M+ in sales and $286K+ in profit across U.S. regions. Visualized city, region, and category-wise performance, enabling quick identification of top- and low-performing markets. Designed KPIs, filters, and drill-downs to compare profitability by category and city, improving insight clarity for decision-making. Transformed raw transactional data into actionable insights using data modeling and visualization best practices.
AI for business tools
Unknown
January 1, 2024 – Present
Excel Certification
Unknown
January 1, 2024 – Present
Data Analytics
MyCaptain
January 1, 2024 – Present
Cultural Fit Analysis
The candidate's profile shows a blend of analytical and creative interests, which aligns well with the dynamic nature of digital marketing. Their curiosity and continuous learning mindset, as stated in their summary, suggest adaptability and a willingness to explore new domains. The project diversity, from hotel cancellations to retail sales, indicates a broad interest in applying data analysis across different business contexts. However, the limited professional experience and ongoing education (BBA started 2023) suggest a junior profile, which might require more mentorship in a senior-level environment.
Soft Skills & Operational Fit
The candidate demonstrates strong problem-solving and business research skills through their project work. Their experience as a Project Manager highlights leadership, team collaboration, and client satisfaction, which are crucial for operational effectiveness in a marketing analyst role. The ability to manage multiple projects and meet deadlines suggests good organizational and time management skills. However, the current experience is very short (starting Dec 2024), making it difficult to fully assess long-term operational fit.