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Marketing Manager with 7+ years in Digital Marketing & Paid Media.
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Results-driven Performance Marketing Manager with 7 years of experience leading high-impact digital campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube). Proven ability to drive revenue, maximize ROAS, and reduce CAC through full-funnel strategies and data-led optimization. Experienced in managing multi-crore ad budgets, scaling D2C growth, and executing platform-specific performance campaigns. Strong working knowledge of marketplace ads (Amazon, Flipkart), CRO, and KPI tracking. Skilled in managing cross-functional teams and aligning marketing efforts with business objectives.
St. Berchmans College, Changanassery – MG University, Kottayam
Bachelor of Arts · English Language and Literature
June 1, 2015 – June 1, 2018
Spiderworks Technologies, Cochin, KL
Senior Performance Marketing Executive
August 1, 2025 – November 1, 2025
Cochin, Kerala, India
Dhathri Ayurveda, Cochin, KL
Manager - Advanced Digital Marketing
April 1, 2024 – June 1, 2025
Cochin, Kerala, India
Dhathri Ayurveda, Cochin, KL
Team Leader – Advanced Digital Marketing
March 1, 2022 – March 1, 2024
Cochin, Kerala, India
Ardent Digital (Australian Cruise Group), Cochin, KL
Senior SEO Digital Marketing Analyst
March 1, 2021 – March 1, 2022
Cochin, Kerala, India
Ardent Digital (Australian Cruise Group), Cochin, KL
Junior Digital Marketing Analyst
January 1, 2019 – March 1, 2021
Cochin, Kerala, India
SEO Revamp Project – Dhathri Ayurveda
June 30, 2026 – Present
Redesigned the SEO strategy of Dhathri Ayurveda brand website. Along with that successfully migrated the website from WordPress to Shopify. Impact: First page ranking for 20+ commercial keywords. Page speed and core web vital score brought to industry standard.
Online Team Development – Dhathri Ayurveda
June 30, 2026 – Present
Established a fully in-house digital team, including SEO specialists, social media managers, developers, and customer support representatives. Impact: Enabled Dhathri Ayurveda to achieve a remarkable CAGR growth of 21% from 2022 to 2025 through strong in-house execution and digital-first strategies.
Performance Marketing Optimization – Ardent Digital
June 30, 2026 – Present
Restructured PPC campaigns and launched brand campaign for the first time for the brand due to immense competition. Impact: Achieved 20% new customer acquisition and highest ROAS.
Marketplace Optimization Project
June 30, 2026 – Present
Revamped Amazon and Flipkart Product listings and promotion launched campaigns for the brand in both marketplaces. Impact: Amazon sales improved by 30%, Flipkart sales improved by 150%. Campaigns provided an average ROAS of 10+ in Amazon and 5+ in Flipkart.
GT & MT UAE and Pan India Awareness Campaign
June 30, 2026 – Present
Successfully run awareness campaign across GCC and Pan India. Impact: Significantly improved brand recall and search, increased store footfall and sales.
Cultural Fit Analysis
The candidate's project diversity, including performance marketing optimization, SEO revamps, marketplace optimization, and team development, indicates adaptability and a broad skill set relevant to a dynamic marketing environment. Their experience across different companies and roles, from Junior Analyst to Manager, shows a progression and willingness to take on increasing responsibilities. The focus on achieving measurable impact (e.g., 20% new customer acquisition, 150% Flipkart sales improvement) aligns with a results-oriented culture. The target role of 'Marketing Manager' aligns well with their career trajectory and demonstrated leadership in digital marketing.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership and team collaboration skills through their experience in building and managing digital marketing teams. Their project descriptions highlight a results-driven approach and the ability to work with cross-functional teams (design, content, development). The focus on data-driven strategies and KPI tracking indicates a methodical and analytical operational fit. The candidate's experience in managing significant budgets suggests strong financial acumen within a marketing context.