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Director of Sales with 10+ years in FMCG, F&B, Consumer Electronics & Retail
Enterprising Sales & Marketing Leader with over 13+ years of experience driving revenue growth, distribution excellence, and market expansion across FMCG, Food & Beverage, Consumer Electronics & Retail sectors. Proven expertise in building high-performing sales ecosystems across Modern Trade, Traditional Trade & HORECA channels, delivering consistent business growth and market share expansion. Visionary professional with skills in achieving business growth objectives, optimizing the value chain, developing AOP & attaining the targeted top & bottom-line. Skilled in turning around the business by identifying new business growth opportunities across Africa & GCC region. Notable success in building strategic alliances & breaking new avenues to open an opportunity for accessing new markets through appointment of new collaborations, new sector & new customer acquisitions, new channel partners, dealers and reviving the existing clients. Expertise in harvesting untapped business opportunities, resulting in deeper market penetration & improved market share metrics by 45%. Attained 10% boost in yearly sales volume by implementing focused business development & marketing strategies. Accelerated key-account growth by executing targeted account strategies that secured multiple prestigious new key accounts, expanded the client portfolio & delivered an uplift in overall company revenue by 25% through effective cross-selling & upselling initiatives. Proficient in devising brand segmenting, targeting & positioning strategy. Skilled in augmenting brand visibility by conceiving marketing strategies, communication strategy & campaigns that fuelled market-place presence, revenue growth, brand visibility & loyalty, traffic & conversion by 12%. Strong track record in managing multi-country markets, driving business development initiatives & negotiating high-value commercial agreements to enhance brand visibility and revenue outcomes. People Manager skilled in leading, training, governing,
Jaipuria Institute of Management, Noida
PGDM · Marketing & International Business
August 1, 2010 – June 30, 2012
Jai Narain Vyas University, Jodhpur
Bachelor of Commerce · Economics Honors
August 1, 2007 – June 30, 2010
Homeland Plants LLC - (Suhail Bahwan Group)
Sales Manager
February 1, 2024 – Present
Muscat, Muscat Governorate, Oman
A'Namaa Poultry Co SAOC - (Oman Investment Authority)
Sales Supervisor
November 1, 2021 – December 31, 2023
Oman
Alreef LLC - (T-Choithrams & Sons Group)
Sales Supervisor
March 1, 2017 – September 30, 2021
Oman
Midcom Ltd.
Sales Supervisor
January 1, 2014 – December 31, 2016
Tanzania
Midcom Ltd.
Key Account Sales Executive (Nokia Devices)
June 1, 2012 – December 31, 2013
Tanzania
Cultural Fit Analysis
The candidate's experience across multiple countries (Oman, Tanzania, Kenya) and diverse product categories (FMCG, fresh produce, electronics) suggests adaptability and a global mindset. Their emphasis on team leadership, performance management, and strategic partnerships aligns well with a collaborative and results-oriented organizational culture. The breadth of their experience indicates a capacity to integrate into varied business environments.
Soft Skills & Operational Fit
The candidate demonstrates strong soft skills including collaboration, communication, planning, innovation, and intuition, as highlighted in their resume. Operationally, their experience in leading diverse sales teams, managing budgets, optimizing supply chains, and implementing performance tracking frameworks indicates a robust fit for a senior sales leadership role requiring strategic and hands-on operational management.