Lead UI/UX Designer with 10+ years in Product Design & Design Systems
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Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Senior UX Designer with 11+ years of proven expertise across SaaS, Entertainment, and AdTech industries. Specialises in end-to-end product design, from user research and prototyping to design systems and team leadership. Track record of delivering user-centred solutions that drive measurable business impact, including doubling conversion rates and serving 2M+ weekly users.
Staffordshire University
Bachelor of Arts · Electronic Media
N/A – June 30, 2012
Stockport College of Further and Higher Education
HND · Graphic Design
N/A – June 30, 2010
Cleveland College of Art and Design
National Diploma · Graphic Design
N/A – June 30, 2008
Portman Street
Freelance Designer
March 1, 2025 – Present
India
SIDEQUEST
Senior UX Designer
February 1, 2022 – January 31, 2025
India
MONTEROSA
Senior UX Designer (Contract)
June 1, 2021 – November 30, 2021
India
REMAKE
UX/UI Designer (Contract)
February 1, 2021 – April 30, 2021
India
ADSTREAM
Senior UX/UI Designer
October 1, 2017 – July 31, 2020
India
SKY
Creative UX & UI Manager
November 1, 2015 – May 31, 2017
India
CINEWORLD CINEMAS
User Experience Architect
February 1, 2013 – November 30, 2015
India
UX UK Award finalist - Entertainment Category
UX UK Award
January 1, 2013 – Present
Cultural Fit Analysis
The candidate's diverse experience across SaaS, Entertainment, and AdTech, including roles in both large corporations (Sky, Cineworld) and more agile environments (SIDEQUEST, Monterosa), suggests adaptability to various company cultures. Their involvement in AR/VR gaming and continuous learning in AI tools indicates an innovative and forward-thinking mindset, which would be a strong cultural fit for companies focused on cutting-edge technology. The emphasis on team leadership and mentoring also aligns with collaborative and growth-oriented cultures.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership and collaboration skills, evidenced by mentoring junior designers, leading cross-functional teams, and collaborating with stakeholders. Their experience in standardizing workflows and building design systems indicates a focus on operational efficiency and scalability. The ability to manage multiple projects simultaneously as a freelance designer also highlights strong organizational and time management skills. Their professional approach emphasizes user-centered solutions and staying current with emerging technologies, suggesting a proactive and adaptable mindset.