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Customer Growth + AI + Personalisation + Product Leadership
As a seasoned Product Leader, I specialise in architecting and scaling AI-powered personalisation and digital optimisation strategies that consistently deliver significant sales growth and deeper customer retention. My core strength lies in translating intricate data and martech capabilities into impactful, consumer-first product strategies. I possess a proven ability to lead the end-to-end development of digital product roadmaps, particularly for large-scale digital personalisation and transformation initiatives across omni-channel environments. I excel at fostering collaboration and leading diverse cross-functional teams, from data scientists, analyst and engineers to business stakeholders ensuring alignment and seamless execution of complex digital transformation projects. My approach is deeply rooted in data-driven decision-making, leveraging experimentation, advanced MarTech expertise (Adobe, Optimizely) and Agile methodologies to meticulously map customer journeys, optimise experiences and measure tangible ROI. With a passion for innovation, I continuously explore emerging technologies and drive strategic shifts that enhance user engagement and platform efficiency. I thrive in dynamic, fast-paced industries, committed to building resilient and scalable digital solutions that redefine customer experiences. Let’s connect to discuss the future of intelligent customer engagement.
RMIT University
Graduate Diploma, Advertising
N/A – Present
University of Dhaka
Bachelor of Fine Arts - BFA
N/A – Present
General Assembly Australia
10-week intensive course covering the best practices of UX principles & methodology
N/A – Present
University of Asia Pacific
Master of Business Administration - MBA, Business Administration and Management, General
N/A – Present
RMIT University
Master's degree, Professional Accounting
N/A – Present
Bupa Australia
Senior Product Owner
January 1, 2026 – Present
Melbourne, VIC · Hybrid
Career Break
Career transition
September 1, 2025 – December 1, 2025
Telstra
Product Owner
May 1, 2022 – August 1, 2025
Telstra
Digital Journeys Senior Specialist - Digital Conversion, Segmentation, Experimentation, AI & ML
June 1, 2021 – May 1, 2022
Telstra
Digital Journeys Specialist - Digital Conversion, Segmentation, Experimentations, AI & ML
June 1, 2020 – June 1, 2021
Telstra
Digital Channel CRO Specialist
April 1, 2019 – June 1, 2020
Telstra
Digital Optimisation & Personalisation Specialist
November 1, 2017 – April 1, 2019
Officeworks
Digital Production, Design & Optimisation Specialist
December 1, 2015 – November 1, 2017
Melbourne, Australia
Spotzer
Senior Digital Designer & Producer
May 1, 2015 – December 1, 2015
Melbourne, Australia
Freelance/ Contract
Designer (Digital & Print)
January 1, 2015 – April 1, 2015
Greater Melbourne Area
Sensis
Digital Designer
September 1, 2013 – December 1, 2014
Sensis
Social Content & Digital Designer | Sensis Social Solutions (Project)
February 1, 2013 – September 1, 2013
Sensis
Advertising Designer
September 1, 2007 – February 1, 2013
Scrum: The Basics
Lynda.com
June 24, 2026 – Present
Leading Transformation
Telstra
June 24, 2026 – Present
Data-Driven Decision-Making
June 24, 2026 – Present
Telling Stories with Data
June 24, 2026 – Present
Strategic Planning Foundations
Project Management Institute
June 24, 2026 – Present
Generative AI Fundamentals
Google Cloud Skills Boost
June 24, 2026 – Present
Understanding Data Engineering
DataCamp
June 24, 2026 – Present
Introduction to ChatGPT
DataCamp
June 24, 2026 – Present
Introduction to Conversational AI
June 24, 2026 – Present
Artificial Intelligence and legal issues
Politecnico di Milano
June 24, 2026 – Present
Technologies and platforms for Artificial Intelligence
Politecnico di Milano
June 24, 2026 – Present
AWS Foundations: Machine Learning Basics
Amazon Web Services (AWS)
June 24, 2026 – Present
Collaborates and Influences - Mastery
Telstra
June 24, 2026 – Present
Ethics of Artificial Intelligence
Politecnico di Milano
June 24, 2026 – Present
AI Product Security: Building Strong Data Governance and Protection
June 24, 2026 – Present
Advanced AI Governance: Operationalizing AI Controls and Continuous Monitoring
June 24, 2026 – Present
Artificial Intelligence: an Overview Specialization
Politecnico di Milano
June 24, 2026 – Present
Scrum: Advanced
Lynda.com
June 24, 2026 – Present
Interaction Studio (SFMC)
Salesforce
June 24, 2026 – Present
Demystifying AI/ML/DL
Amazon Web Services (AWS)
June 24, 2026 – Present
Introduction to Responsible AI
Google Cloud Skills Boost
June 24, 2026 – Present
Artificial Intelligence: An Overview
Politecnico di Milano
June 24, 2026 – Present
Machine Learning: an overview
Politecnico di Milano
June 24, 2026 – Present
Ethical, Human-Centric AI Design
June 24, 2026 – Present
AI Agents for Product Leaders
June 24, 2026 – Present
Leveraging AI for Governance, Risk, and Compliance
June 24, 2026 – Present
Adobe Target
Adobe
June 24, 2026 – Present
Innovates and Improves - Mastery
Telstra
June 24, 2026 – Present
Introduction to Generative AI
Google Cloud Skills Boost
June 24, 2026 – Present
Introduction to Large Language Models
Google Cloud Skills Boost
June 24, 2026 – Present
Tech On the Go: Ethics in AI
June 24, 2026 – Present
Cultural Fit Analysis
The candidate's extensive experience at Telstra, a large telecommunications company, suggests an ability to operate within structured corporate environments. Their diverse educational background (Accounting, Advertising, MBA, Fine Arts, UX) combined with a career trajectory from design to product ownership, particularly in AI/ML, indicates adaptability and a broad perspective. The numerous certifications in AI ethics and governance align with a responsible and forward-thinking approach, which could be a strong cultural fit for organizations prioritizing ethical AI development. However, the lack of project diversity outside of Telstra (excluding early design roles) might suggest a need to assess adaptability to different organizational cultures or product domains.
Soft Skills & Operational Fit
The candidate's experience descriptions highlight strong leadership, strategic communication, stakeholder management, and agile methodology application. Their career progression from Digital Specialist to Senior Product Owner at Telstra, coupled with numerous certifications in AI governance and ethics, suggests a proactive and adaptable individual. The focus on 'championing an experimentation philosophy' and 'upskilling other journey experts' indicates a collaborative and growth-oriented mindset. The career break for 'career transition' further supports a deliberate approach to professional development.