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Vice President, Performance Marketing, Marketing Ops and Analytics, ECI solutions
Award-winning Marketing strategy, Operations & Analytics leader driving end-to-end strategies optimizing the definition, execution and measurement of customer-centric marketing programs as a foundation for solutions to business problems that leverage technology, business intelligence, data integration & interpretation at an enterprise scale Areas of Expertise: Executive communication & culture change Marketing Performance & Operational Analytics Demand Generation Budget planning & forecasting Marketing Operations and Tech Stack management Business intelligence Campaign management, segmentation and targeting briefs Vendor Management Driving constant change through data-oriented recommendations positively influencing top level revenue generation, customer life cycle management and budget optimization/Marketing ROI
The Ohio State University Fisher College of Business
Master of Business Administration (M.B.A.), Marketing & Operations Management
N/A – Present
The Ohio State University
Master’s Degree, Industrial and Systems Engineering
N/A – Present
Bangalore University
Bachelor’s Degree, Industrial Engineering & Management
N/A – Present
ECI Software Solutions
VP, Performance marketing, Analytics and MOPs
September 1, 2025 – Present
Austin, Texas Metropolitan Area · Remote
LastPass
VP, Marketing Analytics, Operations and Campaigns
July 1, 2022 – September 1, 2025
Austin, Texas, United States
Blue Prism
Sr. Director, Global Marketing Analytics, Business Intelligence and Planning
October 1, 2019 – June 1, 2022
Austin, Texas Area
Corel Corporation
Director Of Analytics
October 1, 2018 – October 1, 2019
Austin, Texas Area
Dell Technologies
Global Sr. Manager, Customer platforms and Innovation
October 1, 2016 – October 1, 2018
Dell Technologies
Global Sr. Manager, Machine Learning & Personalization
June 1, 2015 – October 1, 2016
Dell Technologies
Sr. Manager, EMEA Commercial Analytics & Customer Insights
February 1, 2011 – June 1, 2015
Dell Technologies
ABU SMB CRM Sr. Advisor
October 1, 2007 – February 1, 2011
Victoria's Secret Direct
Sr. Marketing Analyst
September 1, 2006 – September 1, 2007
Columbus, Ohio Area
Gap Inc.
Lead Systems Analyst, Information Technology
July 1, 2004 – September 1, 2006
Groveport, Ohio
Cultural Fit Analysis
The candidate has a long and consistent career path within large organizations (Dell, Corel, Blue Prism, LastPass), indicating stability and an ability to navigate complex corporate environments. Their experience in building and transforming analytics functions suggests an innovative and adaptable mindset. The breadth of their roles, from systems analyst to VP, shows a diverse skill set and a willingness to take on new challenges, which aligns with a dynamic work culture. However, the target role 'Data Analyst' might be a step down from their recent VP-level positions, which could be a potential mismatch in terms of career trajectory and expectations.
Soft Skills & Operational Fit
The candidate's resume highlights strong leadership, change management, and cross-functional collaboration skills. Their experience in designing and implementing analytics frameworks, influencing strategic decisions, and managing data processes indicates a high operational fit for senior data analyst roles. The descriptions suggest a proactive approach to problem-solving and a focus on driving business impact through data.